Revolutionizing Playtime: Cheerble Launches New Wickedbone Air Dog Toy with App Control

Cheerble Unveils the Innovative Wickedbone Air



Cheerble, a leader in smart pet products, has officially launched the Wickedbone Air, a groundbreaking interactive dog toy that enhances the bond between pets and their owners through technology. Released during the company’s tenth anniversary, this new model promises a play experience unlike any other, merging joystick control with automatic gameplay and a unique replaceable outer shell.

Design and Features



The Wickedbone Air not only builds on the foundation set by its predecessor, the original Wickedbone released in 2018, but it also offers significant improvements based on years of user feedback. Weighing in at just 8.7 ounces (246 grams), it’s 54 grams lighter than the previous version, making it easier for dogs to chase and carry.

One of the standout features is the new E-TPU outer shell. Designed to absorb impacts, this material reduces noise on hard surfaces and can be replaced when worn. This modular design allows pet owners to maintain the inner mechanics while refreshing the toy’s appearance effortlessly. Gone are the days of tossing out a beloved toy just because the outer shell has seen better days!

Enhanced Play Modes



The Wickedbone Air introduces two distinct play modes that actively involve dog owners:
1. Drive Mode: Here, owners can take control via the Cheerble app’s virtual joystick, guiding the toy in real-time. This mode allows for a more engaging experience as users can direct the toy’s movements, reacting to their dog's instincts and playing alongside them.
2. Auto Mode: In this setting, built-in movement behaviors are released, letting the toy move autonomously while the owner supervises from a distance. This mode fosters independence for the pet, ensuring playtime is both fun and safe.

Sound effects have also been integrated into the play experience, adding a layer of auditory stimulation that encourages pets to engage more fully. Additionally, the product features a 'Find Device' function, which emits a sound cue to assist in locating the toy if it gets stuck under furniture.

Connectivity and Convenience



One of the significant upgrades in Wickedbone Air is its Bluetooth capability. With a range of 20–50 meters—far exceeding the original's limits—play is unrestricted as long as the pet stays within range. Even if the Bluetooth connection drops, the play session continues smoothly, making it a worry-free experience for users.

Charging has been made more convenient as well, with a new recessed port that eliminates the need for a separate cap found in earlier models. This design choice not only simplifies charging but also enhances durability against accidental impacts.

Market Availability



The much-anticipated Wickedbone Air was available for pre-order starting September 7, 2026, and officially launched on September 11, 2026. It retails at an introductory price of $59.99, with a standard MSRP of $65.99. Replacement shells can be purchased separately for $19.99, ensuring longevity and sustained excitement in playtime.

About Cheerble



Founded in 2016, Cheerble's mission revolves around creating intelligent pet products that facilitate greater interaction and enrich the lives of pets and their human companions. Following the success of products like the Wicked Ball and Wickedbone, the Wickedbone Air is yet another innovation that reflects the company's commitment to enhancing pet playtime with cutting-edge technology.

By merging fun, maintenance, and interaction into a single device, Cheerble not only caters to the needs of pets but also addresses the desires of their owners. With such innovations, Cheerble continues to lead the way in the pet product industry, ensuring every day is filled with joy for families everywhere.

Topics Consumer Products & Retail)

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