#Japan #Tokyo #Takanawa Gateway City #Happoen #Tamura City

Experience the Essence of Tamura at the 'Tamura's Extreme Collection'

From October 29 to November 9, Takanawa Gateway City will host a special pop-up showroom titled "Tamura's Extreme Collection – Weaving Excellence through Producers and Flavors." This event, produced by Happoen Group, aims to celebrate and promote the culinary heritage of Tamura City in Fukushima Prefecture. Set in the vibrant event space, Machiai, attendees will be introduced to a variety of activities focused on the rich food culture of the region.

A Collective Effort to Spotlight Local Producers

At the heart of this initiative is the collaboration between Happoen's content production division and local governments aimed at fostering connections and enhancing community food culture. Happoen Chef will create exclusive dishes using local produce as part of the showcase, featuring the renowned "Tamura's Extreme" brand – a designation that highlights exceptional agricultural products from the area. Attendees can indulge in unique menus and shop for regional delicacies, including popular agricultural products and specialty items.

Embrace the Natural Richness of Tamura

Nestled in the heart of the Abukuma Highlands, Tamura City boasts a breathtaking landscape characterized by mountain ranges and clear rivers that nurture an abundance of agricultural treasures. This region is particularly known for pioneering the cultivation of perilla (egoma) and nurturing blueberries grown in pristine waters. During the event, guests will have the chance to learn more about these unique offerings and enjoy a taste of what makes Tamura's culinary heritage stand out.

A Varied and Engaging Experience

The event will feature:

• - Exclusive Menus and Sweets: Relish bespoke dishes crafted by Happoen's chefs utilizing locally-sourced ingredients, including signature offerings like the perilla-infused pork belly plate and blueberry cheesecakes.
• - Premium Market and Vegetable Bazaar: Shop for excellent agricultural products at the "Tamura's Extreme Premium Market" and the "Extreme Marche," featuring fresh produce and handcrafted goods from local producers.
• - Exhibitions and Workshops: Engage with producers through storytelling displays and participate in workshop opportunities, including a fossil digging experience designed for families.

Additionally, visitors will encounter Tamura's mascot, Kabuton, during select dates and enjoy interactive quiz challenges that allow them to deepen their knowledge about Tamura City.

Event Details

• - Dates: October 29 (Wednesday) – November 9 (Sunday)
• - Hours: 11:00 AM – 8:00 PM daily
• - Location: Takanawa Gateway City, Machiai Event Space, Minato-ku, Tokyo, Japan
• - Host: Tamura City, Fukushima
• - Organizer: Happoen Content Production Co., Ltd. and Happoen

Why Attend?

The 'Tamura's Extreme Collection' Pop-Up Showroom is more than an event; it’s an opportunity for those living in Tokyo to experience the preserved essence of Tamura City’s food culture. This exciting occasion showcases the best of what Tamura has to offer — directly connecting producers and consumers in a celebration of taste and tradition.

About Happoen

Founded on a commitment to enhance community connections through food, Happoen Group has established itself as a premier organization blending culinary excellence with cultural enrichment. Their endeavors include collaborations with local authorities across multiple regions to promote agricultural advancements and community-driven projects. Explore more about Happoen on their official website.