Nutribase Partners with Kansai Electric to Support Children's Nutrition

Nutribase and Kansai Electric: A Collaborative Nutrition Initiative

In a significant move to promote children's health, Nutribase, a company renowned for its innovative tasteless and odorless nutritional powder named Ayo, has joined hands with Kansai Electric Power Co., Inc. This partnership aims to enhance the nutritional support services available for children, through the Kansai Electric's initiative called the "Kanden Children's Nutrition Support Service," which officially started on December 10.

Understanding Ayo

Ayo is designed to address essential nutrient deficiencies by providing a crucial volume of nutrients in just 1g. This easy-to-consume nutritional powder blends seamlessly into various foods without altering their taste or smell, making it particularly suitable for picky eaters. Given the increasing concerns regarding children’s nutrition, Ayo presents a groundbreaking solution that promises to help parents ensure their children's diets are balanced and nutritious.

The Service Overview

The collaboration between Nutribase and Kansai Electric has evolved from last year’s successful pilot program, where children's nutritional status was assessed using urine tests. Following these assessments, participants were provided with nutritional supplements, Ayo being one of them. The feedback received from parents, coupled with the results of the testing, indicated a strong need for such support systems in households. This new phase will not only sell Ayo but also collect essential insights on its market acceptance and the overall demand for nutritional support among children.

How It Works

The Kanden Children's Nutrition Support Service will include convenient at-home urine tests, allowing parents to visualize their children's dietary habits and pinpoint nutritional shortfalls. Alongside Ayo, participants will receive four other nutritional supplements, which together contribute to a more comprehensive understanding and management of their child's nutritional intake. This innovative approach aims to bridge the gap in children's diets and provide parents with peace of mind.

Comments from Nutribase's Representative

Eiaki Sato, the representative of Nutribase, expressed enthusiasm about the partnership, stating, "We are thrilled to provide Ayo for the Kanden Children's Nutrition Support Service. Many households face the challenge of nutritional deficiencies in children, and Ayo presents a pioneering solution to this problem. Through this proof-of-concept service, we aim to establish an evidence-based nutritional support system that contributes to the healthy growth of children and the peace of mind for their parents."

Product Details

- Product Name: Ayo
- Price: Open pricing
- Quantity: 35g (equivalent to approximately 35 servings)
- Sales Location: Nutribase Official Site
- Additional Notes: Ayo adheres to infant formula standards and complies with GMP certification and food safety (FSSC22000) at a domestic manufacturing facility.

About Nutribase

Nutribase is a joint venture co-founded in 2023 by Eiaki Sato, an employee of a major food manufacturer, and Shuntaro Miyata, associated with a leading control equipment maker. Established as an independent business initiative without capital ties to their parent companies, Nutribase focuses on co-creating a brighter future through nutrition. Following their participation in an incubation program by Phoenixy in 2022, the duo combined their business concepts and developed Ayo. They now utilize their corporate side-business systems to dedicate their efforts towards advancing Nutribase’s mission.