#Japan #Tokyo #Epoch #Illusory Label #T-Shirt Exhibition

Welcome to the Illusory T-Shirt Exhibition

EPOCH Inc., known for its innovative branding and promotion strategies, is set to launch a groundbreaking initiative named the Illusory Label. This new label aims to unleash creativity without restrictions, allowing the manifestation of imaginary concepts into tangible experiences. Drawing inspiration from a vast array of sources, the Illusory Label embraces the philosophy that while the creations may not exist in reality, they can still evoke joy and wonder.

With the kickoff of this project, the Illusory T-Shirt Exhibition will take place from August 6 to August 17, 2025, at AQspace in Omotesando, Tokyo. This exhibition will feature 30 talented creators from diverse fields such as advertising, design, culture, and more. Each contributor will present their unique vision of non-existent T-shirts, which offer a glimpse into a fashion world that might realistically exist but doesn’t.

Event Overview

• - Event Name: Illusory T-Shirt Exhibition
• - Dates: August 6 (Wed) – August 17 (Sun), 2025
• - Hours: 10:30 AM – 8:00 PM
• - Location: AQspace, Omotesando (2F Binary Kita-Aoyama, 3-6-19, Minato, Tokyo)
• - Access: 1-minute walk from Omotesando Station B2 Exit
• - Entry Fee: 500 yen (free admission with T-shirt purchase)

What to Expect

During the Illusory T-Shirt Exhibition, attendees can expect to see imaginative designs created by a variety of artistic professionals. The T-shirts explore themes from fictional fashion brands to made-up manga, each piece serving as a canvas for personal expression and fantasy.

Highlights of the Exhibition

The collection incorporates work from notable creators such as:

• - AfroMan
• - Yasuhiro Arafune
• - Kazuya Ishikawa
• - Kei Uehara
• - Naoya Kudo
• - and many more!

This diverse group of 30 creative talents has pooled their imagination to produce a wonderland of non-existent t-shirts that reflect a variety of cultural touchstones, including movies, pop idols, and more!

Interactive Engagement

To promote participation, we are hosting exciting social media campaigns leading up to the exhibition. Beginning on July 15, 2025, fans can follow the official Illusory Label account (@kaku_label on X) and repost specific promotional posts for a chance to win an imaginary T-shirt that will be sold at the event. Additionally, during the exhibition, participants who share their experiences using the hashtag #IllusoryTShirtExhibition on X or Instagram will have a chance to win one of our exclusive T-shirts!

Prizes

• - Pre-Event Campaign: 10 lucky followers will receive an imaginary T-shirt for sharing our posts.
• - During the Event: 20 attendees standing out with creative posts will win another round of imaginative T-shirts.

Behind the Illusory Label

EPOCH Inc. is a creative integration company that has successfully ventured into various forms of branding, promotion, and artistic innovation. The Illusory Label, as a brainchild of this organization, focuses on crafting surreal experiences that encourage exploration and incite imagination, free from the limitations of reality.

The Illusory T-Shirt Exhibition promises to be a one-of-a-kind celebration of creativity that allows visitors to immerse themselves in a world of fantasy. We look forward to seeing you at AQspace, Omotesando for a unique exploration of the possible and impossible!

For more information, please visit our special website: Illusory T-Shirt Exhibition