HOLON Introduces Its First Non-Alcoholic Drink for Mindful Sipping
The esteemed craft gin brand HOLON, founded by SOBMA Co., Ltd., is celebrating its fifth anniversary with the release of its first non-alcoholic drink, 'HOLON GIN ORIGINAL 0.00%'. Starting on July 29, 2026, this new offering will be available for pre-order, reflecting the brand's commitment to delivering aromatic and flavorful experiences. Designed for those moments when alcohol is not an option, this drink allows you to enjoy a sophisticated flavor profile aligned with HOLON's ethos of 'Mindful Drinking'.
In addition to the non-alcoholic option, HOLON will also reintroduce its signature craft gin, 'HOLON GIN ORIGINAL', with an updated formula. This renewed version features a lower alcohol content of 35%, providing a pleasant experience when mixed with soda water to achieve a drink that is only 3-5% alcohol by volume. This unique approach to drinking is part of a larger global trend focusing on well-being, known as 'Mindful Drinking'. This concept encourages individuals to consciously choose when and how much alcohol to consume, aligning with their mood and physical state.
HOLON resonates with this philosophy, aiming to blur the lines between alcoholic and non-alcoholic drinks. By introducing a non-alcoholic craft option, the brand encourages customers to select their preferred 'tuning method' based on their daily circumstances. The experience focuses not on intoxication, but rather on being present in the moment. The aromatic botanicals gently fill the senses, leading to tranquility and mindfulness.
The 'HOLON GIN ORIGINAL 0.00%' replicates the deep breath-inducing aroma and crisp taste of its alcoholic counterpart. Perfect for work breaks or relaxation times, this refreshing drink pairs well with meals, providing a smooth drinking experience without alcohol. The fragrant profile draws from Eastern plants native to Japan, with fresh scents of green rush grass and the sweet aroma of Hamanasu flowers, complemented by the grounding scent of patchouli that lingers as the finish.
Here are the product details for the non-alcoholic offering:
Alongside this new entry, the beloved signature bottle 'HOLON GIN ORIGINAL' is also getting a makeover, set to launch concurrently with the non-alcoholic drink. This update includes a refreshed label design and optimization of certain botanicals, enhancing the product experience connected to the brand's mission: 'DRINKING AS MEDITATION'. This encourages consumers to savor the aromas while engaging in a moment of mindfulness.
Here are the details for the renewed signature gin:
Purchases can be made through HOLON's official online store or at various retailers nationwide:
About the Brand:
HOLON embodies the philosophy of 'DRINKING AS MEDITATION'. By modern reinterpretation of herbal aromas and health traditions, it offers crafted gins and botanical drinks derived from Eastern plants. The name 'HOLON' comes from ancient Greek, meaning 'the organic harmony of the individual and the whole'. HOLON aims to enhance sensory experiences through fragrant enjoyment, connecting individuals with inner tranquility. By gently dissolving the boundaries between self and the world, it aspires to foster moments of harmony through its offerings.
Links to explore more:
Company Information:
In addition to the non-alcoholic option, HOLON will also reintroduce its signature craft gin, 'HOLON GIN ORIGINAL', with an updated formula. This renewed version features a lower alcohol content of 35%, providing a pleasant experience when mixed with soda water to achieve a drink that is only 3-5% alcohol by volume. This unique approach to drinking is part of a larger global trend focusing on well-being, known as 'Mindful Drinking'. This concept encourages individuals to consciously choose when and how much alcohol to consume, aligning with their mood and physical state.
HOLON resonates with this philosophy, aiming to blur the lines between alcoholic and non-alcoholic drinks. By introducing a non-alcoholic craft option, the brand encourages customers to select their preferred 'tuning method' based on their daily circumstances. The experience focuses not on intoxication, but rather on being present in the moment. The aromatic botanicals gently fill the senses, leading to tranquility and mindfulness.
The 'HOLON GIN ORIGINAL 0.00%' replicates the deep breath-inducing aroma and crisp taste of its alcoholic counterpart. Perfect for work breaks or relaxation times, this refreshing drink pairs well with meals, providing a smooth drinking experience without alcohol. The fragrant profile draws from Eastern plants native to Japan, with fresh scents of green rush grass and the sweet aroma of Hamanasu flowers, complemented by the grounding scent of patchouli that lingers as the finish.
Here are the product details for the non-alcoholic offering:
- - Name: HOLON GIN ORIGINAL 0.00%
- - Price: 4,800 JPY (500ml) / 2,500 JPY (200ml) (including tax)
- - Pre-order start date: July 29, 2026
- - Main Botanicals: Rush grass (Kumamoto), Hamanasu flowers (Hokkaido), Patchouli, Pandan leaves, Baicao pepper (Taiwanese pepper), Linden, Cinnamon, Juniper berries.
Alongside this new entry, the beloved signature bottle 'HOLON GIN ORIGINAL' is also getting a makeover, set to launch concurrently with the non-alcoholic drink. This update includes a refreshed label design and optimization of certain botanicals, enhancing the product experience connected to the brand's mission: 'DRINKING AS MEDITATION'. This encourages consumers to savor the aromas while engaging in a moment of mindfulness.
Here are the details for the renewed signature gin:
- - Name: HOLON GIN ORIGINAL
- - Price: 5,900 JPY (500ml) / 2,800 JPY (200ml) (including tax)
- - Pre-order start date: July 29, 2026
- - Main Botanicals: Rush grass (Kumamoto), Hamanasu flowers (Hokkaido), Patchouli, Pandan leaves, Baicao pepper (Taiwanese pepper), Linden, Cinnamon, Juniper berries.
Purchases can be made through HOLON's official online store or at various retailers nationwide:
- - Official online store: HOLON Gin Online Store
- - Stockist page: Retail Partners (availability may vary by location).
About the Brand:
HOLON embodies the philosophy of 'DRINKING AS MEDITATION'. By modern reinterpretation of herbal aromas and health traditions, it offers crafted gins and botanical drinks derived from Eastern plants. The name 'HOLON' comes from ancient Greek, meaning 'the organic harmony of the individual and the whole'. HOLON aims to enhance sensory experiences through fragrant enjoyment, connecting individuals with inner tranquility. By gently dissolving the boundaries between self and the world, it aspires to foster moments of harmony through its offerings.
Links to explore more:
Company Information:
- - Company Name: SOBMA Co., Ltd.
- - Representative: Rei Horie
- - Location: 14-7 Kobunecho, Nihonbashi, Chuo-ku, Tokyo, 2F SOIL Nihonbashi
- - Capital: 2,000,000 JPY (as of June 22, 2023)
- - Establishment Date: June 22, 2023
- - Main Business: E-commerce for alcoholic beverages, planning and developing food and drink products.
Topics Consumer Products & Retail）
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