#Japan #Tokyo #Oden #Moranbong #Gochujang

Discover a New Flavor with Moranbong's Korean Oden Innovation

Moranbong Co., headquartered in Fuchu City, Tokyo, is set to delight culinary enthusiasts with their innovative take on oden, a beloved Japanese dish. On August 10, 2025, the company will unveil two exciting new products: Oden with Tteokbokki Mochi and Oden with Gochujang Sauce Sticks. These offerings aim to recreate the vibrant atmosphere of Korean street food right at home.

Exciting Features of the New Products

Oden with Tteokbokki Mochi

This product incorporates 100% domestically produced glutinous rice, ensuring a texture that holds up well during cooking. It can be easily added to your traditional oden, allowing for a delightful fusion. The tteokbokki rice cakes can be creatively included in various ways, like stuffed into fish cakes for a dish termed Chikuwa Tteokbokki or served as a skewer in Korean-style skewer oden.

Oden with Gochujang Sauce Sticks

For those looking to spice up their oden, the Gochujang Sauce Sticks bring a robust flavor. Made with aged gochujang, these convenient sticks combine the richness of spice with the savory notes of garlic, adding a new dimension to the dish. Users can squeeze it directly onto the oden or dissolve it in broth for a spicy, flavorful soup, offering a dual approach to consumption.

Background of Product Development

As the trend of dining out to enjoy creative and Korean-style oden rises, Moranbong recognized a growing desire for these flavors at home. The popularity of Korean oden, often featuring tteokbokki, and the spicy essence of red oden infused with gochujang and garlic, inspired the company to provide easy-to-make, delightful alternatives for home cooks.

Recent surveys indicate that around 40% of respondents express interest in exploring new flavor options for oden beyond the traditional wasabi or mustard. Furthermore, social media reflects a trend where many are transforming their oden experience by introducing gochujang as a new spicy condiment. This led Moranbong to focus on crafting a gochujang sauce that pairs naturally with Japanese oden while highlighting a robust garlic flavor, perfect for accompanying drinks.

Product Overview

Moranbong's offerings are designed for the autumn and winter seasons, ensuring a comforting addition to your seasonal meals. Here are the details:

Oden with Tteokbokki Mochi

• - Contents: 100g
• - Packaging: Sold in cases of 10 packs
• - Storage: Store at room temperature away from direct sunlight and humidity
• - Shelf Life: 360 days (for autumn/winter)
• - Retail Price: ¥200 (excluding tax)/¥216 (including tax)

Oden with Gochujang Sauce Sticks

• - Contents: 28g (7g x 4)
• - Packaging: Sold in cases of 10 packs
• - Storage: Store at room temperature away from direct sunlight
• - Shelf Life: 240 days (for autumn/winter)
• - Retail Price: ¥160 (excluding tax)/¥173 (including tax)

Incorporating these innovative products into your meals this autumn will not only allow you to enjoy the depth of Korean flavors but also bring a unique twist to the traditional oden experience. With Moranbong's commitment to quality and flavor, your home-cooked oden is about to become a lot more exciting!