#Japan #Tokyo #Estée #Nyan-Tomo #Cat Deodorizer

ESTEE Introduces a New Cat Litter Deodorizer

In an exciting move to assist cat owners, ESTEE Co., Ltd. has unveiled its latest product, the "Nyan-tomo Kirei Toilet Deodorizing Professional Beads". Tailored specifically for dealing with odors from cat feces and urine, this innovative deodorizer represents a significant development in pet hygiene products. Set to start shipping on March 26, this product will be widely available in supermarkets, drugstores, home improvement centers, and online shops across Japan.

Product Overview

The new deodorizer comes in two forms: a 320g bottle and an 800g refill pack. The retail price for the 320g version is expected to be around 547 yen (including tax), while the refill pack is anticipated to be priced at about 877 yen (including tax).

What sets the "Nyan-tomo Kirei Toilet Deodorizing Professional Beads" apart is its unique formulation, which incorporates two types of natural deodorizing agents under the supervision of the renowned "Deodorizing Power" brand. This innovative blend effectively neutralizes unpleasant odors simply by being placed near the litter box.

The product features a mild fragrance, characterized by a refreshing green scent, making the environment more pleasant without overwhelming the senses. Additionally, the container is designed to prevent spills, even if it gets knocked over, ensuring worry-free usage.

Meeting Consumer Needs

Research conducted among cat owners revealed some important insights into their preferences when selecting odor control products. Approximately 21-25% of cat owners indicated that the effectiveness of odor neutralization is a significant factor in their purchasing decisions, yet only 10-15% expressed satisfaction with existing products. Concerns about safety—specifically that the components should not harm cats if ingested—were also highlighted, with 27% prioritizing this aspect, though satisfaction levels remained low at 15%.

These findings illuminate the unmet demand among cat owners for both effective deodorization and safety. Recognizing this gap, ESTEE has developed the "Nyan-tomo Kirei Toilet Deodorizing Professional Beads" with an emphasis on high-performance odor elimination, ease of use, and a gentle scent.

A Comprehensive Solutions Series

The "Nyan-tomo Kirei Toilet Deodorizing Professional" range includes a variety of targeted solutions designed to address the common issue of litter box odors. This series is dedicated to creating a clean and stress-free environment for cats and their owners alike. In alignment with this mission, the product line is set to expand with additional offerings in March 2025, such as deodorizing and antibacterial chips for cat litter boxes, deodorizing sheets, and sprays for easy application.

By launching the "Nyan-tomo Kirei Toilet Deodorizing Professional Beads," ESTEE continues its commitment to enhancing pet hygiene and owner satisfaction, ensuring that cat owners can address odor issues effectively and confidently.

For more information about the product line, visit Nyan-tomo Official Site.

Product Details

• - Product Name: Nyan-tomo Kirei Toilet Deodorizing Professional Beads 320g (Mild Fragrance) / Refill 800g (Mild Fragrance)
• - Price: Open pricing, with suggested retail of 547 yen for 320g and 877 yen for 800g (including tax)
• - Release Date: March 26, 2026
• - Availability: Nationwide in supermarkets, drugstores, home improvement centers, and online shops
• - Composition: Absorbent resin, natural fruit extracts, non-ionic surfactants
• - First-Year Sales Target: 210,000 units