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Diana Corporation Unveils Metaverse Fashion Collaboration with Sanrio Characters

In a bold move to blend the realms of fashion and digital innovation, Diana Corporation, headquartered in Minato, Tokyo, recently announced the launch of its much-anticipated "Diana x Sanrio Characters" collaboration. Set to be released on March 4, this collection will feature two delightful items that showcase the charm of beloved Sanrio characters.

The collection boasts the adorable "Fluffy Frill Open Pumps" inspired by My Melody, designed with soft ruffles that embody cuteness and elegance. Alongside this, the "Charm Mini Bag," adorned with fun charms of Hello Kitty, Cinnamoroll, My Melody, and Pompompurin, will be available for fashion enthusiasts. All items can be found at the online shop dianashoes.com, as well as on platforms like BOOTH and StyMore, focusing on creator-driven markets within the metaverse.

Commitment to Metaverse Fashion

Diana Corporation aims to enrich the culture of beautiful feet by extending its mission into the metaverse. Through this venture, the company aspires to offer a unique and enjoyable way for people to experience fashion in both the real world and digital landscapes. "We believe that our fashion concepts should be accessible and exciting in the metaverse as they are in real life," said Ikko Takahashi, the company's chairman.

The My Melody x Diana Collaboration Pumps

The highlight of this collection is the 3D-modeled "Fluffy Frill Open Pumps" inspired by My Melody. Designed to be eye-catching from every angle, these special shoes promise to elevate one's digital avatar, allowing users to feel a sense of luxury and charm in their online presence. The pumps are tailored to fit 22 different avatars for a price of 1,000 yen each or a complete pack at 2,500 yen, providing versatility for digital fashionistas.

Sanrio Characters Mini Bag

Not to be outdone, the Charm Mini Bag features a visually appealing design that incorporates each Sanrio character while maintaining Diana's refined style. This bag will perfectly complement many outfits in the metaverse, offering users a delightful accessory for their avatars. Priced at 1,000 yen and also fitting 22 avatars, this mini bag becomes an essential item for fashionable digital lives.

Collaboration with Creators

Diana has enlisted the talents of the popular creator "Pochi by KT" to develop VRChat-compatible outfits for this launch. Pochi aims to satisfy digital fashion dreams, crafting original avatars and costumes that reflect the latest trends in virtual fashion.

A Sneak Peek into Future Collections

Diana Corporation has ambitious plans, intending to release a total of six additional Diana x Sanrio Character items by September 19, 2025. Ranging from the charming "Hello Kitty Ribbon Heeled Tulle Pumps" to other exciting collaborations, these upcoming products promise to enrich the metaverse fashion landscape.

Real-World Connections

Diana is not just stopping at virtual products; their online shop also features real-world items reflecting the same design aesthetics as their metaverse counterparts. Customers can own shoes and bags that feel as if they jumped right out of the digital realm. This dual offering allows for a cohesive, fun, and stylish experience both online and offline.

Special Event: Sanrio Virtual Festival 2026

Mark your calendars as the Sanrio Virtual Festival 2026 is on the horizon! Running from February 8 to March 8, this festival will feature a special booth by Diana, providing fans with an interactive space complete with mini live performances and charming displays featuring their latest footwear and bags. Participants will have the chance to snap fun photos alongside their favorite Sanrio plushies while showcasing their fashionable choices.

Diana Corporation is determined to bridge the gap between the two worlds, ensuring everyone can express their unique style in both physical and virtual spaces. To stay updated on the latest in Diana's metaverse offerings, check out their website and official social media channels.