#Japan #Tourism #Matsuyama #Digitaku

Discover the Charm of Matsuyama with Digitaku

East Japan's Tobu Top Tours Co., Ltd., headquartered in Sumida, Tokyo, has announced the launch of a new travel package titled "Enjoy Matsuyama with Digitaku!". This innovative service utilizes a digital taxi ticketing system called "Digitaku" designed for ease of use and efficient transport around Matsuyama, an area renowned for its rich culture and history, including the famous Dogo Onsen, one of Japan's oldest hot springs.

In recent years, the travel industry has seen an accelerating trend towards ticketless and digital solutions. Recognizing the growing need for enhanced local transportation options, Tobu Top Tours has developed the Digitaku system. This system allows tourists to manage their taxi tickets conveniently through the LINE messaging app, eliminating the requirement for additional applications. Users can simply scan a QR code inside the taxi, providing a hassle-free travel experience. This move not only increases the usability of digital tickets but also encourages more visitors to explore Matsuyama and its intriguing attractions.

The "Enjoy Matsuyama with Digitaku!" package offers a unique opportunity for guests staying in one of the seven participating facilities in the Matsuyama area. Each adult guest will receive ¥2,000 worth of digital taxi tickets (two tickets worth ¥1,000 each) included in their accommodation plan. This offer is available exclusively online, targeting the first 250 applicants. The participating establishments include some of Matsuyama's finest hotels, such as Dogo Prince Hotel and Hotel Tsubaki-kan.

This travel package is designed to enhance the convenience for tourists who do not wish to use their private vehicles, stimulating local sightseeing and promoting Matsuyama as a premier tourist destination. Whether it’s visiting the historic Dogo Onsen or enjoying the scenic beauty of the area, guests can now explore with ease and comfort.

Package Details

• - Travel Period: Departures from July 1, 2026, to September 30, 2026 (Over a three-month duration)
• - Participating Facilities: Enjoy fabulous stays at seven selected hotels, including:

- Oku Dogo Ichiyu no Mori
- Yamato-ya Honkan
- Dogo Prince Hotel
- Hotel Tsubaki-kan
- Dogo-kan
- Hotel Koyukan Haru
- Funaya

• - Highlights of the Offer: Each adult guest will receive ¥2,000 worth of Digital Taxi Tickets. For example, a group of four will benefit from ¥8,000 worth of tickets.

- This offer is limited to the first 250 applicants.
- For extended stays, the offer remains ¥2,000 per adult per reservation.

• - Booking and More Information: Visit here
• - Important Note: To use Digitaku, travelers must have the LINE app installed on their smartphones. Please be aware that those without LINE or in unsupported environments will not be eligible for the Digitaku service.

Tobu Top Tours aims to build upon the success of the Digitaku system by expanding its offerings and optimizing its functionalities. This initiative not only facilitates seamless travel for visitors but also contributes to sustainable local tourism and addresses transportation challenges in the area.