Life Time Announces New Wellness Destination at 10 Bryant in Midtown Manhattan

Life Time Expands in Manhattan with New Athletic Country Club



Life Time, a leading healthy lifestyle brand, has made waves in the wellness sector by securing a significant leasing agreement at 10 Bryant in Midtown Manhattan. This move marks a pivotal expansion of the brand’s presence across New York City. Scheduled to open in early 2027, the new facility will span a remarkable 52,000 square feet, reflecting a modern approach to health and wellness.

A Prime Location for Urban Wellness


The upcoming Life Time athletic country club will be strategically situated within the 30-story tower at 10 Bryant, prominently located at the intersection of 40th Street and Fifth Avenue, right across from the famous Bryant Park and the New York Public Library. This central location is essential for Life Time as it aims to deepen its roots in New York City and cater to the diverse urban population seeking comprehensive wellness solutions.

Parham Javaheri, the Chief Property Development Officer and President of Club Operations at Life Time, expressed enthusiasm about this opening. He stated, “Bringing Life Time to 10 Bryant and the Bryant Park area is key as we grow our network of athletic country clubs throughout New York City. This vibrant, high-profile location offers the energy, visibility, and accessibility we seek, allowing us to serve even more people with our breadth and depth of experiences.”

What to Expect at the New Club


The facility promises to be a state-of-the-art environment that aligns with Life Time's commitment to promoting a healthy lifestyle. Key features of the club will include:
  • - A luxurious co-ed wet suite equipped with steam rooms, saunas, hot tubs, and cold plunges, designed for relaxation and recovery.
  • - An expansive workout area offering best-in-class cardio machines, resistance-training equipment, and free weights, ensuring clients have a wide array of fitness options.
  • - A dedicated recovery space with innovative technologies like cold and water massage chairs and whole body compression therapy.
  • - Six boutique-style studios specializing in various fitness formats such as Fight Conditioning, MB360, GTX, Barre, and Pilates.
  • - A Life Time Work Lounge tailored for professionals seeking coworking spaces, allowing for productivity in a wellness-centric atmosphere.

Enhancing Midtown's Prestige


10 Bryant is owned and managed by Prop and Building Corp, a company focused on transformative urban projects. Eli Elefant, CEO of Prop and Building Corp, commented on the collaboration, highlighting how Life Time’s presence is expected to enhance the building's status as a premier destination in Midtown. “Their commitment to wellness and innovation will not only elevate the tenant experience but also contribute to the building's transformation into a hub for modern living and working,

Topics Health)

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