Unveiling the adidas ADPTN Sportswear Collection
Adidas Japan, under the leadership of Takahiro Hagi, has introduced a groundbreaking sportswear line, the adidas ADPTN (adidas ADPTN). This new collection emphasizes a commitment to supporting athletes' comfort and performance in diverse environmental conditions. Designed in Japan, the concept revolves around maintaining optimal body comfort regardless of external climate variations.
Innovative Features of the Collection
The ADPTN line is meticulously crafted to adapt to Japan's fluctuating temperatures and humidity, focusing on superior comfort down to the smallest detail. Notable pieces include:
Regular Fit Long-Sleeve T-Shirt
This long-sleeve T-shirt, made with the innovative "TRIPLE DRY® CARAT®" fabric, boasts exceptional water absorption and quick-drying capabilities. It effectively minimizes the cling of sweat, ensuring athletes remain comfortable and dry. Key features include:
- - Excellent sweat absorption
- - Quick-drying technology
- - Anti-cling properties
- - Prevention of sweat-induced chill
The unique three-layer design of TRIPLE DRY® CARAT® includes a water-repellent layer that prevents absorbed sweat from returning to the skin, thus optimizing comfort throughout the year.
Regular Fit Hooded Full-Zip Track Top
This lightweight track top combines both softness and ample cushioning, thanks to the DELTA® freemo® fabric. The special four-layer structure, along with a three-dimensional sewing technique, provides exceptional ease of movement, perfect for various activities from training sessions to casual outings. Its main characteristics include:
- - Feather-light construction
- - Superior cushioning
- - Effective moisture control
- - Rapid dry performance
DELTA® freemo® material features a sponge-like cushioning to ensure a soft, comfortable feel while being breathable. The design painlessly shifts moisture away from the body, enhancing the overall wearing experience.
Campaign Featuring Athletes
The visual campaign for the adidas ADPTN collection showcases the renowned judoka, Hifumi Abe, a five-time world champion. Set against a backdrop themed around the collection’s key color, blue, the campaign captures Abe in intense training sessions. The accompanying promotional video has been launched on adidas's official Instagram, X, retailer sites, and physical stores today.
Also featured in the campaign are football player Hiroshi Kiyotake and judoka Uta Abe. The special videos, focusing on their unique lifestyles and how adidas ADPTN enhances their comfort and mobility, will start rolling out sequentially from late September.
Availability
The adidas ADPTN collection will be available for purchase through the adidas online store, the adidas app, and in selected adidas retail outlets across Japan.
Product Highlights
1.
Regular Fit Long-Sleeve T-Shirt (KA1242)
- Color: Bright Royal/Legend Ink
- Price: ¥6,270 (Tax included)
2.
Hooded Full-Zip Track Top (KA1233)
- Color: Black/Black
- Price: ¥11,550 (Tax included)
3.
Regular Fit Woven Shorts (KA3809)
- Color: Legend Ink
- Price: ¥5,500 (Tax included)
This latest adidas ADPTN collection truly represents a leap forward in sportswear technology, making it an essential choice for athletes striving to perform at their best under any circumstances. For more details, visit the official adidas website and social media channels.