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Get Ready to Boost Your Summer

This summer, Becks Coffee is bringing a new level of refreshment with its Boost Size drinks! Starting from July 1, 2025, all Becks Coffee locations will expand the offering of their popular iced beverages by introducing the new XL size, affectionately named the "Boost Size." This decision comes from the desire to provide customers with a replenishing experience that helps them power through their hot summer days.

What is the Boost Size?

The term "Boost" captures the essence of revitalization, motivation, and a surge of energy. Becks Coffee wants patrons to leave feeling refreshed and geared up to tackle their day. The Boost Size serves approximately 1.5 times the amount of a regular drink, ensuring that customers enjoy every sip, leaving them feeling invigorated. It's the perfect companion during those hot summer outings when hydration is crucial.

Details about the Boost Size Drinks

• - Availability: July 1, 2025 - September 15, 2025
• - Locations: All Becks Coffee shops
• - The Boost Size will be an upgrade option from L size for an additional 30 yen.

Becks Coffee will offer a total of seven beverage options in this Boost Size, so whether you're a coffee aficionado or just looking for a refreshing drink, there’s something for everyone!

Alongside the Boost Size drinks, Becks Coffee will reintroduce one of its summer staples: the "Rich Lemonade." Made with the juice of Setouchi lemons, this beverage boasts the perfect balance of tanginess and sweetness. Enhanced with concentrated lemon peel and citrus sauce, this rich version takes lemonade to an entirely new level. Here are the details:

• - Rich Lemonade Pricing: 470 yen for R size / 520 yen for L size.
• - Boost Size Pricing: 550 yen for stores selling Boost Size / 620 yen for XL size.
• - Sales Period: July 1, 2025 - September 15, 2025

Exciting Campaigns to Kickstart the Summer

To add even more excitement this summer, Becks Coffee will run an exclusive Instant Win campaign via its official X account. The event period is divided into two phases:
1. Phase 1: July 1, 2025 – July 5, 2025
2. Phase 2: July 9, 2025 – July 13, 2025

Each day during the campaign, customers can try their luck in winning a 100 yen discount coupon exclusively for the Boost Size drinks. A total of 2,000 winners will be selected (1,000 from each phase). To enter:
1. Follow Becks Coffee’s official X account (@BecksShop)
2. Repost the campaign post
3. Participants who complete both steps will be able to try their hand at winning immediately.

The campaign products for the discounts include:

• - Phase 1: Rich Lemonade and Lemonade
• - Phase 2: Iced Coffee, Iced Tea, Iced Lemon Tea, Iced Jasmine Tea, and 100% Apple Juice

About Becks Coffee

Becks Coffee aims to enrich the daily lives of customers through every cup, offering high-quality coffee made from beans sourced from select farms around the world. Each inviting location features unique and delicious house-made panini alongside seasonal fair menus, ensuring that every visit reveals something new to discover. With around 73 locations concentrated in metropolitan areas, Becks Coffee looks forward to celebrating its 30th anniversary in 2025.

Through products like the new Boost Size drinks and their ongoing commitment to customer satisfaction, Becks Coffee is poised to make this summer not only refreshing but also memorable. Relish in a boost of energy and flavor all summer long at Becks Coffee!