OlyBet Expands Its Presence as Official Partner for UCI MTB Events in France

OlyBet's Partnership with UCI MTB in France

In a recent development poised to elevate the mountain biking experience in France, OlyBet has announced its partnership with Warner Bros. Discovery (WBD) Sports to become the Official Regional Betting Partner for the WHOOP UCI Mountain Bike World Series. This collaboration marks a significant milestone as OlyBet continues to broaden its partnership portfolio within the French market.

Heightened Visibility at Key Events

OlyBet will enjoy enhanced visibility during the mountain bike tour's two flagship events hosted in Loudenvielle and Haute-Savoie. The partnership means that participants and spectators alike will see the brand prominently featured through track branding and various customer engagement activities. The inclusion of OlyBet in such prestigious events reflects its commitment to sports entertainment and aligns perfectly with its brand ethos.

Corey Plummer, CEO and Chairman of OlyBet Group, expressed enthusiasm about the partnership, stating, "OlyBet is known for sponsoring engaging sports entertainment, iconic events, and legendary artists. We are thrilled to join forces with the WHOOP UCI Mountain Bike Series to highlight the exceptional talent and dedication of the athletes in this thrilling sport. Our shared passion for sports creates a sense of community, and we are eager to support this vision."

Mountain Biking Growth

The prominence of mountain biking has surged in popularity, particularly in 2024, where it saw live coverage in an impressive 76 countries. This level of visibility emphasizes the sport’s evolution from a niche activity to a mainstream phenomenon. Chris Ball, Vice President of Cycling Events at WBD Sports, commented on the partnership saying, "OlyBet stands as a leading sports gaming entity in the Baltics. Their collaboration with the WHOOP UCI Mountain Bike World Series signifies a monumental step in bringing mountain biking into the spotlight, comparable to other mainstream sports fields. We are optimistic that this partnership will mark the beginning of a fruitful relationship that broadens our audience reach."

About OlyBet

OlyBet is part of the esteemed Olympic Entertainment Group and has established itself as a premier gaming and sports entertainment brand across Europe. The organization has built strategic partnerships with notable entities including Stade Toulousain, Paris Basketball, the World Snooker Tour, as well as clubs in LaLiga and Serie A. This allows OlyBet to deliver unique and engaging experiences throughout Europe.

The company's commitments extend beyond mere sponsorships; they aim to nurture local sports communities and foster aspiring athletes through various initiatives. As a member of the International Betting Integrity Association (IBIA), OlyBet plays an essential role in ensuring the integrity of sports betting, notably partnering with LaLiga to protect the sanctity of Spanish football.

In conclusion, OlyBet's expected involvement in the WHOOP UCI Mountain Bike World Series is not just about branding; it’s an endeavor to unite fans, athletes, and communities through the love of sports. The partnership with WBD and its presence in France signals OlyBet's deepening commitment to providing exceptional sports entertainment while contributing to the enhancement of the cycling landscape. As mountain biking continues to rise in prominence, OlyBet is poised to play a pivotal role in leveraging this momentum to connect with a wider and more diverse audience.