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Tebasaki Mutumi: A Journey from Childhood Memories to Global Ambitions

Nestled in the heart of Nagoya, Japan, Tebasaki Mutumi aims to do the extraordinary—transform a childhood delicacy into a global phenomenon. Founded by Shota Koide, who carries poignant memories of joyful family meals revolving around chicken wings, the restaurant not only hopes to elevate Japan's beloved tebasaki to international acclaim, but it intricately connects people through the shared experience of food.

On April 1, 2026, Tebasaki Mutumi plans to declare, "Our grand dream is to make tebasaki a worldwide cultural symbol that brings smiles to faces across the globe." This ambition reflects their mission—creating spaces where laughter and unity flourish over a plate of delicious wings.

A Commitment to Cultural Expansion

In recent years, the restaurant has gained remarkable popularity, frequently reaching full capacity due to high repeat customer rates and favorable reviews. However, the team at Tebasaki Mutumi insists this is merely the beginning. They envision not just expanding their physical presence, but establishing the ultimate dining experience where happiness reigns supreme.

The establishment recognizes three key factors that will make them competitive on an international scale:

1. Market Potential: Targeting Underserved Niches
Chicken is celebrated worldwide as a versatile, healthy option that transcends cultural and religious constraints. In the realm of global cuisine, tebasaki stands out as a largely uncharted territory. As a defining emblem of Japanese izakaya culture, tebasaki offers both domestic and visiting patrons a unique, interactive culinary experience.

2. Unique Customer Experience: Live Engagement and Communication
At Tebasaki Mutumi, the focus goes beyond just serving excellent food; it emphasizes the atmosphere of genuine human connection. The restaurant features a retro Showa-style decor, where diners can not only savor delectable dishes but also engage with the chefs and each other in a warm, inviting space. This unique interplay forms lasting memories and nurtures community, making their dining experience irreplaceably special.

3. Product Excellence: Irresistible Flavors
One of the challenges Japanese restaurants face when going global is their reliance on skilled chefs. To tackle this, Tebasaki Mutumi has developed a proprietary recipe that ensures the iconic flavors of their wings—ranging from the sweet, savory Kuro, the spicy Aka, to the subtle yet aromatic Shiro—can be consistently recreated anywhere, regardless of language or culture barriers.

A Personal Motivation

The reason behind the restaurant's dedication to tebasaki and smiles is deeply rooted in Shota's upbringing. Growing up in a single-parent household where resources were scarce, these chicken wings represented a rare source of joy. They were a special treat from his hardworking mother, sparking genuine happiness during meals—a moment he seeks to replicate for others.

As society becomes increasingly digitized and relationships often turn superficial, the power of sharing a delicious experience together grows exponentially in importance. With this in mind, the restaurant's overarching goal is to foster genuine connections in an environment where the simple act of enjoying food can lead to smiles and friendships.

Looking Forward

Currently expanding beyond Nagoya to Tokyo's Ebisu and other major cities, Tebasaki Mutumi has set its sights on opening up to 10 additional locations by April 2026. This ambitious venture isn't merely about the number of locations but is rooted in a simple yet powerful goal: "The world’s best tebasaki—that’s what we’re after." They aspire for customer experiences to transcend local boundaries, spreading the joyful essence of tebasaki as a universally cherished culture.

In conclusion, CIRCLE one, founded in December 2019, has laid the groundwork for Tebasaki Mutumi to flourish as a beacon of joyful dining. As their journey unfolds, they remain committed to enriching lives through the warmth and happiness that the beloved tebasaki can bring, creating a ripple effect of smiles that will transcend cultural barriers.

Stay tuned for more updates as they gear up to share their dream with the world!

Website: Tebasaki Mutumi