Tamron Celebrates 12 Consecutive Years of TIPA Award Wins with Dual Honors

Tamron's Remarkable Achievement at the TIPA Awards

In a stunning display of excellence in optical engineering, Tamron Co., Ltd., a leading comprehensive optical equipment manufacturer based in Saitama, Japan, has once again secured its position as an industry frontrunner. The company proudly announces that its products have been awarded two prestigious honors at the TIPA Awards 2025. This achievement marks an incredible 12 consecutive years of receiving accolades from this highly esteemed organization.

Award-Winning Products

1. Best Superzoom Lens

The 50-300mm F/4.5-6.3 Di III VC VXD (Model A069) lens has been recognized as the Best Superzoom Lens. This innovative lens is designed for full-frame mirrorless cameras and is celebrated for its compact and lightweight design. It covers a versatile focal range suitable for various photography styles including portraits, wildlife, and travel. The lens features a Linear Motor Focus System known as VXD (Voice-coil eXtreme Torque Drive), ensuring the autofocus is not only fast but also precise. Furthermore, it incorporates a Vibration Compensation mechanism allowing for crisp images even in handheld shooting scenarios.

With a minimum focusing distance of 22 cm at the wide end (50mm) and a maximum magnification of 1:2, the lens offers exceptional close-up photography capabilities, perfect for those looking to capture impressive half-macro shots. The filter diameter is φ67mm, and the lens includes a USB-C port for customizing focus set buttons and supporting firmware updates via the Tamron Lens Utility™. It also adapts well to APS-C cameras, providing an effective focal length equivalent to 75-450mm, showcasing its all-around performance.

2. Best Macro Lens

Tamron's 90mm F/2.8 Di III MACRO VXD (Model F072) has been awarded the title of Best Macro Lens. This high-performance macro lens, designed for full-frame mirrorless cameras, allows for 1:1 magnification. It masterfully combines exceptional sharpness with beautiful bokeh, making it ideal for macro photography as well as portraiture. Its VXD focus system provides quick and quiet autofocus, giving photographers the precision they need for capturing fine details.

With a working distance of approximately 82mm, this lens is perfect for photographing insects and revealing details in vintage photos and film prints. At an aperture of F2.8, the lens excels in low-light conditions, allowing photographers to highlight subjects artistically. Compact and rugged with dust and moisture resistance, it balances portability with professional-grade performance. The USB-C port further allows for firmware updates and custom features, making this lens versatile for natural landscapes, studio settings, or casual snapshots.

TIPA Awards: A Symbol of Quality

The TIPA WORLD AWARDS are a hallmark of excellence in the photography and imaging industry. They recognize outstanding products and companies in the field, serving as a critical reference point for consumers when selecting photographic equipment. Recent surveys indicate that over 65% of readers from TIPA member magazines recognize these awards as a credible indicator of excellence in the photo industry.

Tamron's Ongoing Commitment

Founded with a mission to innovate and supply high-quality optical products, Tamron provides a range of items, including interchangeable lenses for digital SLRs and mirrorless cameras, as well as various industrial optical products. With a focus on creativity and advanced technology, the company is committed to contributing to various industries while remaining mindful of environmental conservation efforts in all aspects of its business activities.

For more information about Tamron and its array of optical products, please visit their official website here.

Conclusion

Tamron's consecutive recognition at the TIPA Awards reflects its dedication to quality and innovation in optical technology. As the company continues to push boundaries, its lenses remain highly sought after by professionals and enthusiasts alike, promising to enhance the art of photography for years to come.