#Japan #Tokyo #Fabric Softener #FANDLY #Classical Soap

FANDLY Unveils a Unique Fabric Softener Experience

FANDLY, a new fabric care brand launched by MAISON BLOOM Inc. based in Minato, Tokyo, is revolutionizing the home care market with its innovative fabric softener, featuring the delightful Classical Soap fragrance. Set for release on September 18, 2026, this exciting new product combines the essence of skincare to elevate the fabric-softening experience.

FANDLY seeks to nurture not just your textiles, but also your skin, offering a formulation infused with hyaluronic acid that promises to deliver a soft and smooth feel to clothing next to your skin. This unique blend of skin care ingredients ensures that each application enhances the softness of your garments while also delivering care for damaged fabrics and minimizing any irritation from rubbing against the skin.

A Scent Experience to Cherish

The Classical Soap fragrance is a harmonious blend of fresh fruits mingled with the cleanliness of soap, offering a soft sweetness and transparency that appeals to a wide range of age groups. Its delightful scent enhances everyday life and wraps users in a refined aroma reminiscent of fine perfumes.

Product Features of FANDLY Fabric Softener

• - Smooth Touch and Comfort: Thanks to the proprietary hyaluronic acid softening agent, users will look forward to putting on their clothes and enjoying a luxurious, soft texture.
• - Natural Ingredients: The softener comprises 91% natural origin ingredients, with 75% being plant-derived, making it gentle on both skin and nature.
• - Baby-Friendly: Tested for sensitive skin, the softener is safe for use on baby garments, ensuring peace of mind for parents.
• - Eco-Friendly: The formulation is microplastic-free and does not contain mineral oils, fluorescent agents, or bleaching agents.
• - Essential Softening Functions: It contains all the fundamental functions required from a fabric softener.

Introducing FANDLY Room & Fabric Mist

In addition to the fabric softener, FANDLY is also launching a Room & Fabric Mist that allows consumers to freshen up their environments while enjoying the exquisite Classical Soap scent. This mist is designed for fabric items that can't be washed regularly, addressing odors efficiently and enhancing the overall living space with its appealing fragrance.

Key Features of Room & Fabric Mist

• - 99.9% Antibacterial Protection: The mist offers 24-hour antibacterial benefits, odour elimination, and wrinkle care.
• - Fiber Protection: Formulated with hyaluronic acid-based components that protect the fabric fibers.
• - Plant-Derived Odor Neutralizing Ingredients: Effective not just around pets, but also throughout the living space.
• - Suitable for Babies: Just like the fabric softener, it has been tested for sensitive skin.
• - Environmentally Friendly: Free from microplastics, mineral oils, and parabens.

Product Overview

• - Fabric Softener Classical Soap Scent: 500ml for ¥878 (tax included); 600ml refill for ¥979 (tax included).
• - Room & Fabric Mist Classical Soap Scent: 310ml for ¥693 (tax included); 270ml refill for ¥548 (tax included).

Products will progressively be available at various drug stores, variety shops, supermarkets (some exclusions may apply), and online markets (like Amazon and Rakuten) starting September 18, 2026.

For more information, visit FANDLY's official website here or follow them on Instagram here.

FANDLY combines the principles of self-care with practical home needs, making this softener and mist not merely an accessory, but an essential part of caring for both your skin and living spaces.