#Japan #Kobe #World Amber #Ikitsuke #Uralie

World Amber and Ikitsuke's Winter Popup Event

World Amber, part of the World Group that specializes in wholesale distribution for select retailers, is collaborating with the trendy select shop Ikitsuke for their winter pop-up event. This exciting event will take place at Mint Kobe from November 13 (Thursday) to November 20 (Thursday). After a successful spring/summer pop-up in 2025, this marks the second installment in the venue.

The pop-up will showcase the brand’s new collection for the 2025 autumn/winter season, featuring exclusive pieces such as a custom coat designed in collaboration with popular Instagram influencer Uralie, who is based in Kobe and is well-known in the fashion community. This unique coat brings together Uralie's personal taste and Ikitsuke's signature relaxed elegance, offering a one-of-a-kind addition to their lineup.

Highlights of the Collection

The 2025 autumn/winter collection features a cozy corduroy series that balances both style and comfort. Among the recommended items, you'll find Nordic-patterned sweaters that add texture and depth to your outfit, as well as versatile padded outerwear perfect for layering.

Seasonal Theme: "Retro and Classic Sasazuka"

The collection is inspired by the region's rich history, particularly the famed district of Sasazuka, which was established in 1960. The name “Sasazuka” derives from the abundance of bamboo grass that thrived along the old highway. This resilient grass, even in colder climates, symbolizes strength and beauty—a theme that resonates throughout the retro-classic aesthetics presented in the collection. The unique designs reflect expressions that can only be appreciated in the autumn and winter seasons, offering an exotic touch to the wardrobe.

As we share our time in the Sasazuka residential area, we create bonds and friendships, embodying the spirit of community that Ikitsuke cherishes.

Exclusive Collaboration: Uralie’s Custom Coat

This pop-up introduces a specially curated coat by the beloved influencer Uralie. She carefully selected colors and styles, resulting in a jacket that epitomizes Ikitsuke's laid-back style while also reflecting her distinct preferences. This collaboration marks a significant milestone for the brand, highlighting their commitment to exclusive and personalized offerings.

Popup Event Details

• - Event Dates: November 13 (Thursday) to November 20 (Thursday), 2025
• - Location: Mint Kobe, 2nd Floor Event Space (1-1 Kumoidori, Chuo Ward, Kobe)
• - Opening Hours: 11:00 AM to 9:00 PM (aligned with the building's hours)

Ikitsuke, since opening its first store in December 2018 in Setagaya, Tokyo, has expanded to three locations along the Keio Line. The brand is run by the husband and wife duo, Yukimasa and Akiko Yamamoto, who place a strong emphasis on customer communication and service, which fosters a loyal community of fans. Their approach to fashion focuses on accessibility and enjoyment without the pressures of fleeting trends, nurturing the authentic connection between staff and customers.

Having started this collaboration in Spring/Summer 2024, they have increased their visibility and distribution channels nationwide, with successful recognition across various specialty shops. Going forward, the goal is to enhance brand visibility through pop-up events and tailored offerings, resulting in products designed with the customer’s local needs in mind.

About Ikitsuke

Learn more about Ikitsuke on their official Instagram.

• - Name Origin: Chic dressing; becoming a staple in the neighborhood.
• - Concept: Proposing a rich lifestyle through relaxing elegance in people, items, and stores.

Store Locations

• - Ikitsuke Shimotakaido Main Store
• - Ikitsuke Sasazuka Store
• - Ikitsuke Kamikitazawa Store

For more about store details here and visit their online store here.

Company Overview

Ikitsuke Company

• - Name: Ikitsuke Co., Ltd.
• - Address: 1F Domur 51, 4-37-10 Akadate, Setagaya, Tokyo 156-0044
• - Co-CEOs: Yukimasa Yamamoto & Akiko Yamamoto
• - Business: Retail of women's clothing, design, manufacturing, and sales.

World Amber Company

• - Name: World Amber Co., Ltd.
• - Address: World Headquarters Building, 6-8-1 Nakacho, Kobe 650-8585 and 3-5-10 Kita-Aoyama, Minato, Tokyo 107-8526
• - Capital: ¥5,000,000 (100% owned by World Co., Ltd.)
• - CEO: Norihito Iwakiri
• - Business: Planning, production, and sale of clothing and miscellaneous goods for specialty shops nationwide.