#Japan #Tokyo #Cancer Patients #Adelance #Wigs Donation

Adelance Donates 100 Wigs to Support Cancer Patients in Thailand

Adelance, a global leader in hair, beauty, and wellness, has made a significant contribution by donating 100 wigs to cancer patients in Thailand, with the primary goal of enhancing their quality of life. This initiative was implemented at the National Cancer Center and Buriram Provincial Hospital. Since 2012, Adelance has been involved in donating wigs; however, due to the impacts of COVID-19, the program was paused after 2019. This year marks the resumption of this vital support after a six-year hiatus.

On August 22, 50 wigs were donated to the National Cancer Center, and on November 6, another 50 were delivered to Buriram Provincial Hospital, accompanied by formal ceremonies at both locations. The team at Buriram Provincial Hospital assisted cancer patients in selecting their wigs, providing additional services such as cutting, care guidance, and instructions on how to wear them. Due to the circumstances surrounding the pandemic, the donation ceremonies were held with a limited number of attendees. Still, there was a warm reception from the medical community, welcoming the reinstatement of the donation program.

Adelance has established a connection with Thailand since opening its wig factory in 1986. This initiative started as a way to provide emotional support for patients facing hair loss due to chemotherapy and radiation treatments. The expected number of new cancer patients at Buriram Provincial Hospital in 2024 is close to 3,000; thus, there is a persistent demand for support in appearance care.

The donated wigs will also be shared with nearby hospitals that cater to patients in need of wigs. Adelance is committed to continuing these donation efforts as part of its Corporate Social Responsibility (CSR) activities.

Comments from Medical Professionals

Dr. Natakun from the National Cancer Center

"We extend our heartfelt gratitude for the donation of 50 medical wigs for cancer patients. These wigs serve as a great source of emotional support for individuals who have lost their hair due to treatment. This initiative not only benefits patients but also offers their families hope, contributing to an improved quality of life."

Dr. Puawadon from Buriram Provincial Hospital

"We deeply appreciate the donation of 50 wigs intended for cancer patients struggling with hair loss. These wigs will be utilized in alignment with their intended purpose."

About Adelance Thailand (ATL)

• - Location: 122 Moo 9, Sai Buriram-Prakonchai Road, Tambol I-San, Amphur Muang, Buriram 31000
• - Established: 1986
• - Main Business: Manufacturing and exporting of ready-made wigs for the Adelance Group

CSR Activities of Adelance

Adelance’s CSR endeavors focus on activities that possess social value, aiming for sustainable corporate growth grounded in the trust of customers and society. These efforts are part of a business-integrated, value-sharing CSR approach.

Adelance's corporate slogan, "Everything for a smile," embodies its philosophy shared across group companies, including those abroad. As a global wellness company, Adelance is dedicated to continuing to spread smiles and deliver dreams and inspiration to society.