FamilyMart Launches New Lettuce Mix with Akagi Highland Lettuce
In a remarkable collaboration, FamilyMart has joined forces with JA Zen-Noh to introduce a fresh and easy-to-enjoy product: a lettuce mix featuring the renowned Akagi Highland lettuce. Set to roll out on May 27, 2025, this exciting new offering will be available at approximately 7,000 FamilyMart stores across the Tohoku and Kanto regions of Japan.
The rise of consumer preference for convenience and quality has spurred FamilyMart and JA Zen-Noh to bolster their commitment to promoting locally sourced vegetables. The new lettuce mix is priced at 158 yen (tax included: 168 yen), making it an affordable option for health-conscious customers seeking quick and nutritious meal solutions.
As part of the launch, an engaging harvesting experience event took place on May 18, 2025, in Gunma Prefecture. Targeting FamilyMart store representatives, this event was designed to showcase the charm and quality of Akagi Highland lettuce. During this event, participants learned about sustainable farming practices implemented by local producers, highlighting the significance of local consumption.
Insights from Producers
The producer of the lettuce, Mr. Ishii from the JA Tone Numata Lettuce Division, expressed immense satisfaction during the harvesting event. "It felt incredibly fulfilling to share the story behind the lettuce we grew with store owners, staff, and their families. Witnessing them enjoy the process of harvesting and experiencing the natural scent of the soil was heartwarming. This interaction fosters an understanding and appreciation for agriculture, ultimately encouraging local consumption. We believe that raising awareness about our GAP-certified sustainable farming methods is crucial for the future of our local agriculture."
Feedback from Participants
One participant, Mr. Yamamoto, the owner of the FamilyMart Higashi Agatsuma Haramachi store, shared his insights: "Living in Gunma, it was my first time learning how lettuce is cultivated. Hearing directly from the producers and JA representatives deepened my understanding of what goes into growing these vegetables. I can now confidently recommend the Akagi Highland Lettuce Mix to our customers!"
Product Details
- - Product Name: Lettuce Mix Featuring Akagi Highland Lettuce
- - Release Date: May 27, 2025
- - Price: 156 yen (tax included: 168 yen)
- - Availability: About 7,000 stores in the Tohoku and Kanto regions
- - Description: This cut salad features the seasonal Akagi Highland lettuce, cultivated in a region celebrated for its cool climate and rich natural environment, providing a convenient and delicious way to enjoy fresh vegetables.
FamilyMart remains dedicated to being a vital part of the community, living up to their motto, "You and, Convenience, FamilyMart." They aim to foster connections with every customer, treating them like family, while striving to be an indispensable resource in their lives. As they continue to collaborate with local producers, they are also committed to expanding the appeal and accessibility of domestically produced agricultural products.
In conclusion, the new lettuce mix not only meets consumer demands for convenience and healthy options but also highlights the importance of supporting local agriculture. Through partnerships like these, FamilyMart and JA Zen-Noh aim to bridge the gap between producers, consumers, and the love for fresh, sustainable produce.