#Japan #Tokyo #Ascott Star Rewards #VELTRA #sumo culture

Experience the Spirit of Sumo

The Ascott Limited, a leading hospitality group based in Singapore, has launched a special collaboration with Veltra called "Feel the Spirit of Sumo". This initiative, aimed at members of the Ascott Star Rewards (ASR) loyalty program, provides a unique opportunity to experience the grandeur of Japan's national sport up close.

As one of the most cherished traditions in Japan, Sumo has garnered significant attention in recent years, making it challenging to secure tickets to watch matches. In this second collaboration, ASR and Veltra invite members to witness the morning training sessions at the prestigious Takasago Stable, a longstanding facility in Sumida, Tokyo. Attendees will observe young wrestlers engaged in rigorous practices as they push their limits, gaining an intimate understanding of the sport and its culture.

This exclusive experience allows guests to feel the energy of the morning practice—hearing the sounds of collisions, the shouts of coaches, and the heavy breathing of the wrestlers, immersing them in the sacred atmosphere of Sumo unlike any other spectator experience.

Journalists and Sumo experts will also provide bilingual commentary in both English and Japanese during the session, making the event accessible and enlightening for both local and international guests. Whether discovering the cultural significance of traditional rituals or delving into the intricacies of the sport, participants will gain insights that deepen their appreciation of Japanese culture.

Moreover, ASR members will enjoy special pricing and exclusive gifts, including unique items like a limited-edition Sumo calendar and ranking chart, making for memorable keepsakes of this once-in-a-lifetime experience. Photography is encouraged throughout the visit, and simple seating options will be available for those who may not be comfortable sitting traditionally. This is the perfect time to join the ASR and enjoy such enriching experiences.

Two Unique Plans to Choose From

1. Sumo & Soy: A True Taste of Japan

As part of this experience, guests will enjoy guided morning training sessions followed by a specially curated lunch at Oakwood Premier Tokyo that features dishes centered around soybeans. This program intertwines the spiritual essence of Sumo with Japan's culinary culture through an upscale and intellectually stimulating meal adventure.

• - Date: December 5 and 12, 2025
• - Location: Oakwood Premier Tokyo, Marunouchi, Chiyoda City
• - ASR Member Special Price: ¥24,000 per person
• - General Price: ¥25,000 per person
• - Included: Guided Sumo practice observation, commemorative photography, and lunch in a luxurious setting.

2. #lyfgoeslocal: Tokyo Morning Vibes with Sumo

With the spirit of community central to the lyf brand, guests along with lyf crew from lyf Ginza Tokyo will embark on a joint community experience. This interactive session promotes cultural exchange, combining the energetic atmosphere of Tokyo with a traditional morning Sumo performance.

• - Dates: December 4, 11, and 18, 2025
• - Location: lyf Ginza Tokyo, Chuo City
• - ASR Member Special Price: ¥20,000 per person
• - General Price: ¥21,000 per person (tax included)
• - Included: Guided Sumo practice observation, and a pasta lunch with healthy salads at Refuel+ café.

For more details about the programs, visit Discover ASR: Feel the Spirit of Sumo.

Win a Special Tour Invitation!

In celebration of this collaboration, ASR and Veltra are launching an exciting campaign where one lucky pair can win an exclusive invitation to the morning training observation and lunch!

• - Application Period: November 16 to November 30, 2025
• - How to Apply: Follow @discoverasrjapan and @lyf.japan and comment on which tour you would like to join.

Through this unique experience, participants will engage with the living culture of Sumo and encounter authentic Japanese traditions. Stay connected with ASR and Veltra, as they continue to offer members incredible opportunities to reconnect with local cultures. This initiative marks a significant first step in delivering the essence of real Japan to all who visit.

About The Ascott Limited

Ascott aspires to enhance lives through meaningful experiences in hospitality. With a presence in over 40 countries and more than 1000 properties, Ascott provides a breadth of accommodation options from hotels to serviced residences, meeting diverse traveler needs. Through its loyalty program, ASR, members enjoy exclusive perks and curated experiences that enhance their journey.

For more information on sustainability and Ascott's operations, visit The Ascott Limited.