#Japan #Fukuoka #BI-SU #Swallow Nest #Natsume

Introduction of BI-SU's New Product

BI-SU, a sustainable cosmetic brand developed by M Style Japan Co., Ltd., is set to release a groundbreaking product specifically designed for postpartum care: the BI-SU Jelly Stick with Natsume. Scheduled to hit the shelves on April 1, 2025, this innovative inner care item utilizes the highly nutritious natural swallow's nest and Natsume extract, known as “the fruit for women.” This unique jelly stick is crafted to support mothers during the critical postpartum period, making it easier for busy new moms to maintain their health and nutrition.

Swallow's Nest: A Time-Honored Nutritional Powerhouse

The swallow's nest used in BI-SU products is created solely from the saliva of the swiftlet, making it a rare and invaluable natural resource among the approximately 10,000 bird species worldwide. Packed with vital nutrients such as sialic acid and glycoproteins, this nest serves as a “miracle treasure” for both mothers and babies, aiding recovery and providing essential nutrients during the postpartum phase. BI-SU prioritizes the use of natural nests that have served their purpose, ensuring a sustainable and ethical supply chain. By employing proprietary technology, BI-SU extracts a high concentration of sialic acid, known for its remarkable antioxidant properties, effectively safeguarding both mother and baby from damage during the recovery process. In many Chinese cultures, swallow’s nests are celebrated as a gift for expecting and new mothers, reinforcing their status as an irreplaceable food for postnatal health.

Natsume: A Superfood Supporting Women's Health

Often referred to in traditional Chinese medicine as “Da Zao,” Natsume is a warm-natured ingredient characterized by its small red fruits. Rich in potassium, calcium, vitamin C, polyphenols, and B vitamins, Natsume offers a wealth of nutrients that promote wellbeing, especially during the postpartum recovery stage. With its natural ability to alleviate swelling and reduce stress, incorporating Natsume into one’s diet is a thoughtful choice for any new mother.

Importance of Postpartum Care

Takako Asai, a veteran midwife with over 25 years of experience, emphasizes the criticality of proper postpartum recovery. “The three pillars for postpartum care are nutrition, sleep, and warmth. Nutrition, especially, encompasses necessary elements for tissue repair like sialic acid and calories for breastfeeding. Minerals like iron are also essential for maintaining mental health. As we see more women giving birth in their 30s and 40s, taking time to rest and care for oneself during this period is crucial for a fulfilling life ahead,” she stated.

Product Details

• - Product Name: BI-SU Jelly Stick with Natsume
• - Launch Date: April 1, 2025
• - Contents: 12g x 30 sticks
• - Price: 17,820 yen (tax included)
• - Ingredients: Natsume extract (Japan), brown sugar, swallow's nest extract, prunes, honey, beet sugar, fish collagen peptides (contains gelatin), white fungus extract, agar, acidity regulator, potassium chloride, calcium lactate, vitamin C, gelling agent (thickening polysaccharides), vitamin A, iron pyrophosphate

Nutritional Information

• - Per stick (12g): 18.6 kcal, 0.48g protein, 0.01g fat, 4.14g carbohydrates, 0.01g equivalent salt.

Additional Offerings

In addition to the Jelly Stick, BI-SU is also launching a gift set for mothers, which includes:

• - BI-SU Jelly Stick with Natsume (15 sticks)
• - Organic bib (1 piece)
• - Release Date: April 1, 2025
• - Price: 12,150 yen (tax included).

The organic bib is made from cotton cultivated without chemical fertilizers or pesticides for over three years, ensuring the utmost care for sensitive baby skin.

Where to Buy

• - Official Online Store:

- BI-SU Jelly Stick
- BI-SU Gift Set for Mam

• - Customer Service:

- TEL: 0120-128-213 (9:00 - 18:00)

• - BI-SU GINZA SIX:

- TEL: 03-6824-4117 (10:30 - 20:30)
- Address: 6-10-1 Ginza, Chuo-ku, Tokyo

• - BI-SU ISETAN SALONE:

- TEL: 03-4400-3827 (11:00 - 20:00)
- Address: 9-7-4 Akasaka, Minato-ku, Tokyo

About BI-SU

BI-SU is dedicated to developing and selling inner care, skincare, and hair care products utilizing 100% natural swallow's nests, sourcing them directly and ensuring they come from safe and sustainable practices. With a foundation in research and development, BI-SU is committed to sharing the incredible benefits of natural swallow's nests globally and is actively involved in groundbreaking research efforts. Since 2017, the establishment of the Swallow's Nest Research Institute has provided new insights into the potential of natural swallow's nests and sialic acid. Collaborations with national universities started in 2021, and prominent figures, including former Malaysian Prime Minister Mahathir, have participated in BI-SU research presentations.