InteLogix Targets Global Markets Through Acquisition of Athear in Egypt

InteLogix Plans Global Expansion with Athear Acquisition

In a strategic move to bolster its position in the global market, InteLogix, a frontrunner in Customer Experience (CX) and Accounts Receivable Management (ARM), has recently announced its intention to acquire Athear for Marketing Services Co., a prominent managed workspace and staff augmentation provider based in New Cairo, Egypt. This acquisition marks a significant milestone for InteLogix as it embarks on expanding its footprint into the EMEA region, targeting key European markets, including the Gulf Cooperation Council (GCC) countries along with the UK, Germany, France, Luxembourg, Belgium, and Switzerland.

The scheduled acquisition is expected to be finalized later this year, and it will pave the way for InteLogix to establish a robust service hub in New Cairo that is equipped to meet the multilingual needs of various clients. The new service hub will offer support in Arabic, Turkish, French, German, Spanish, and Portuguese, catering to a diverse client base with varying language preferences. Egypt's selection as the operational base is attributed to its abundance of skilled talent, cost-effectiveness, and the country’s well-developed infrastructure that includes extensive fiber connectivity. Moreover, the favorable time zone overlap with European nations along with supportive government incentives aimed at tech and export services makes Egypt an ideal location for such expansions.

Once integrated, Athear's operations will complement InteLogix's existing capabilities, particularly by enhancing their logistical solutions through the concept of smart-shoring. This approach is designed to provide clients with a blend of nearshore, offshore, and North American delivery options. Such a strategy ensures optimal performance, cultural compatibility, and cost efficiency—critical factors in today’s competitive business environment.

Athear boasts a portfolio that includes renowned global brands, showcasing its strong reputation in customer experience support services. The acquisition will also enrich InteLogix's offerings with Professional Employer Organization (PEO) and Human Resources Organization (HRO) capabilities, allowing for a more comprehensive service lineup that meets the evolving needs of their clientele.

Mario Baddour, the CEO of InteLogix, emphasized the importance of this acquisition, stating, “This planned acquisition is an important step in helping our clients navigate rising operational costs in Europe and North America. It allows us to tap into a highly skilled, multilingual workforce while enhancing our digital-first model with LogixSuite. Our goal is to deliver smarter, more efficient solutions grounded in cultural fluency and operational excellence.”

On the other hand, Tarek Ziden, Chairman and CEO of Athear, noted that this partnership aligns perfectly with their built reputation of providing exceptional services. He remarked, “This alignment with InteLogix reflects the values and reputation we've built. We've earned global trust through consistent quality, and this partnership promises to expand our reach while preserving our momentum.”

InteLogix has a solid 68-year legacy in industries such as financial services, telecommunications, healthcare, and retail. The organization continues to focus on scaling its services globally while emphasizing flexibility, cost efficiency, and local expertise. They aim to foster deep, enduring partnerships with their clients that ultimately drive retention and revenue—an objective made possible through their innovative solutions that integrate advanced automation and data insights.

In summary, as InteLogix looks towards the future, the acquisition of Athear symbolizes a critical pivot point in their ongoing efforts to provide unparalleled customer experience services to a broader audience. With strategic expansions planned for the EMEA region, InteLogix is poised to enhance its operational capabilities and cater to the diverse needs of businesses seeking robust customer solutions.