#United States #Philadelphia #Moxie Labs #Hattie B's #FNGRFOOD

Moxie Labs Unveils FNGRFOOD Platform for Hattie B's Hot Chicken

In an exciting development for the restaurant industry, Moxie Labs, a digital product and marketing agency based in the Philadelphia area, has successfully launched its innovative FNGRFOOD platform for Hattie B's Hot Chicken, a well-loved Nashville-based restaurant chain. This newly developed web and mobile experience promises to elevate customer engagement and streamline ordering processes as Hattie B's continues its national expansion.

In essence, the FNGRFOOD platform represents a significant enhancement over Hattie B's previous third-party ordering system, offering a customized and scalable digital architecture. It has been specifically designed to unify essential technology elements such as point-of-sale (POS) systems, loyalty programs, and customer data into an integrated solution that enhances overall customer experience.

As Justin Mathews, the founder and CEO of Moxie Labs, aptly puts it, “Hattie B's is a great example of a brand that has outgrown the limitations of traditional white-label platforms.” The FNGRFOOD platform is reshaping how restaurant brands can take ownership of their customer interaction journeys. With greater flexibility, it allows Hattie B's to create a dynamic digital experience that mirrors the quality expected from their in-restaurant service.

The FNGRFOOD Advantage

Unlike conventional white-label solutions, the FNGRFOOD platform provides restaurant brands with more substantial control over their online presence. Its design features a semi-custom front-end experience in addition to a backend orchestration layer, effectively linking digital channels with restaurant operations. This new implementation for Hattie B's boasts several distinct advantages:

1. True Design Control: The platform allows for a unique user interface (UI) and user experience (UX) that distinguishes Hattie B's brand elements from generic ordering apps, giving a personalized touch to each digital interaction.

2. Unified Loyalty Data: FNGRFOOD facilitates seamless integration between online ordering and the “Coop Club” loyalty program. This integration enables deeper insights into customer behavior, fostering stronger retention through personalized engagement.

3. Operational Efficiency: The platform ensures real-time synchronization with kitchen workflows, which significantly enhances order accuracy and reduces customer wait times for both pickup and delivery.

As Joel Chrisman, CEO of Hattie B's, emphasizes, “We knew that to keep pace with our growth, our digital presence had to reflect the same quality as our in-restaurant service.” The FNGRFOOD platform provides the necessary adaptability, enabling Hattie B's to deliver consistent and frictionless experiences across all locations on both web and mobile platforms.

About Hattie B's Hot Chicken

Founded in 2012 by father-and-son duo Nick Bishop Sr. and Nick Bishop Jr., Hattie B's has become synonymous with quality fried chicken and Southern hospitality. The restaurant chain focuses not only on delivering delicious, crispy, and juicy chicken but also on maintaining authenticity and value for its growing customer base. With multiple locations across Tennessee, Alabama, Georgia, Texas, Illinois, and Nevada, Hattie B's continues to build a loyal following.

About Moxie Labs and FNGRFOOD

Moxie Labs thrives on providing digital solutions to restaurants and beyond, positioning itself as a pioneering agency in the tech landscape. Its proprietary FNGRFOOD platform acts as a cloud-based customer experience solution, aimed at bridging the gap between limiting white-label applications and expensive custom builds. By integrating features such as POS systems, loyalty programs, and location services, FNGRFOOD empowers brands to modernize operations and enhance customer relationships.

For more information, users can access the new Hattie B's platform now available on the Apple App Store, Google Play Store, and at HattieB.com. To learn more about Moxie Labs and FNGRFOOD, visit MoxieLabs.co or FNGRFOOD.com.