#Japan #Saitama #with #Omiai #Enito Group

Enito Group's Initiatives to Combat Online Scams

In a proactive approach to safeguard users from online scams, Enito Group, the parent company overseeing popular matching applications "with" and "Omiai," is taking significant steps by collaborating with the Saitama Prefectural Police. This initiative marks a crucial effort to educate users on the dangers of social media investment schemes and romance scams, which have been on the rise.

As of October 2025, Saitama has reported a staggering amount of approximately 4.5 billion yen lost to such scams, with about 3.8 billion yen attributed specifically to social media investment fraud and 700 million yen to romance scams. The Saitama Police have identified this alarming trend and are actively enhancing their outreach by utilizing platforms such as their official website, X, and YouTube to disseminate information about the methods employed by scammers and to raise public awareness.

Enito Group has established a dedicated "Trust & Safety Department" since its inception, which plays a pivotal role in ensuring a secure environment for users of the matching applications. The company employs a comprehensive monitoring system that combines automated surveillance and human oversight, operating around the clock to detect and prevent fraudulent activities. By frequently exchanging information with relevant governmental bodies, they strive to strengthen cooperation in combating these issues.

To specifically address the risks, Enito Group has implemented early detection measures for malicious users through strict monitoring practices, resulting in swift removal from the platforms when such individuals are identified. Furthermore, they have adopted a proactive stance by sending targeted warnings to users that have matched with suspicious profiles. Additional safety measures include notifications to users when there are requests to exchange social media accounts before a date, thus promoting a more secure environment for online interactions.

In April 2025, the company formed an "Advisory Board" to engage with legal experts and consumer protection advocates in discussions focused on addressing societal challenges surrounding online dating. This board is part of their commitment to bolster trust and safety initiatives in the realm of matchmaking apps.

Alongside these ongoing safety measures, Enito Group is enhancing its collaboration with various police departments, including those in Chiba, Wakayama, Hokkaido, Hyogo, and Osaka. This collaboration aims to roll out educational campaigns encouraging users of "with" and "Omiai" to recognize the methods employed by scammers and to understand preventive strategies.

Saitama Police’s Insights

The Saitama Prefectural Police have provided insights into the nature of these scams. They stress that social media romance scams exploit emotional connections fostered through online interactions without face-to-face meetings, ultimately leading to financial deceit under the guise of investment or financial assistance. Their findings reveal that these victimization patterns are increasingly affecting younger demographics.

To counteract these issues, Saitama Police are intensifying their digital awareness campaigns. The Cyber Safety Division, for instance, utilizes creative tools such as "Security Haiku" and "Security Tanka" on their official X account to deliver clear and understandable messages to the public.

Through this collaboration with Enito Group, the Saitama Police aim to effectively raise awareness among local matching app users, ultimately reducing incidence rates of scams and enhancing overall safety.

Enito Group's Vision

Beyond merely focusing on matching applications, Enito Group is committed to evolving into a 'lifestyle infrastructure' that underpins various social events stemming from connections made through its platforms. Their philosophy centers on continuously offering new value to society through diverse initiatives. Recent findings from the Child and Family Agency indicate that matching applications have become a leading way for individuals to meet their spouses, comprising 25.1% of couples who meet in this manner.

Enito Group's proactive stance and collaborations reflect its dedication to not only ensuring the safety of its users but also reinforcing the importance of trust in online matchmaking. With an expanding membership base exceeding 20 million across "with" and "Omiai," the company is poised to implement further advancements through technology, fostering more secure and meaningful connections among users.

Whether through enhanced regulatory compliance, technological innovations like AI for monitoring, or strategic partnerships with law enforcement, Enito Group continues to champion user security in the fast-evolving landscape of online dating.