Kairos Marketing to Speak at AI Utilization Conference Discussing Strategic Decision-Making

Kairos Marketing to Showcase AI Utilization Strategies at Upcoming Conference

Kairos Marketing, based in Shibuya, Tokyo, is set to participate in an online conference titled "[The Boundaries of Implementation] - What Tasks to Delegate to AI? What Should Remain Human?". The event, organized by Marketing Media, will feature COO Noriyuki Shirai from Kairos Marketing, who will discuss the pivotal role AI plays in marketing and sales activities.

As companies face a persistent shortage of workforce, the adoption of AI-driven tools to enhance operational efficiency is on the rise. However, many organizations struggle with determining which tasks to delegate to AI and which should remain under human supervision, leading to stagnation post-implementation and a disconnection in how different departments utilize these tools.

The upcoming conference aims to address this very challenge by bringing together industry experts specializing in marketing and sales. Participants will share precise decision-making criteria regarding the extent to which human intervention is necessary when leveraging AI.

Kairos Marketing will focus on the theme of “Coexistence of Humans and AI: Guidelines for Decision-Making”. Through this presentation, Shirai will introduce clear criteria for decision-making in sales and marketing processes, equipping attendees with applicable approaches for their operations.

Conference Details

About Kairos3

Kairos3 is a comprehensive MA+SFA tool designed to utilize data to identify the next strategic moves for businesses. It facilitates everything from identifying and managing prospects to tracking and closing sales deals, thereby promoting cross-departmental initiatives. The design ensures that users can leverage data without requiring advanced expertise, supporting data-driven decision-making to enhance company revenues. For more information, visit Kairos3.

About Kairos Marketing

With a mission to make marketing more accessible, Kairos Marketing develops and provides the MA+SFA integrated tool, Kairos3. They also operate a media platform called “Make Free”, which educates on practical marketing and sales strategies. The company envisions fostering a society where businesses, regardless of their industry or scale, can effectively utilize marketing for sales activities, contributing to the continued growth of Japan as a manufacturing powerhouse.

- Location: 5-27-5 Sendagaya, Shibuya-ku, Tokyo, 16F Links Square Shinjuku (inside WeWork)
- Founder: Daisuke Saso
- Established: September 2012
- Website: Kairos Marketing