Empowering Women: Vantage Foundation's Partnership with Grab Indonesia

On December 19, 2024, Vantage Foundation proudly announced a significant partnership with Grab Indonesia aimed at empowering female driver-partners through the Wiramudi Grab program. Launched in April 2024, this initiative directly addresses the unique challenges faced by women seeking flexible work opportunities in Indonesia.

The Wiramudi Grab program was created to help women who struggle to balance demanding work schedules with family responsibilities. It emphasizes the belief that women shouldn't have to sacrifice their career aspirations for family commitments. By providing a platform for women to work as Grab driver-partners, the program offers the flexibility to choose working hours that suit their personal lives, alongside a competitive earning potential.

Vantage Foundation has played a critical role in facilitating access for women who wish to join Grab, working to eliminate significant barriers such as the lack of initial capital and necessary driving equipment. The foundation provides essential resources and financial support, allowing aspiring drivers to embark on their journey. A survey conducted by Grab Indonesia highlighted that nearly 50% of female respondents identified access to capital as the most substantial hurdle in joining the platform. Since the commencement of this partnership in November 2024, over 1,000 new women have enlisted as driver-partners on Grab, with many current drivers benefiting from financial aid to renew their driving capabilities.

Steven Xie, Executive Director of Vantage Foundation, noted, "Through this partnership, not only are we offering women the necessary tools to succeed; we are also instigating a positive change within communities." He expressed pride in being involved with a campaign that promotes progress for women without compromise.

The real-life impacts of the Wiramudi Grab program are illustrated through the stories of its beneficiaries. A single mother residing in Bali shared her experience of relying on Grab’s daily EV bike rental service, which empowered her to earn a living without the burden of vehicle expenses. Another driver from Makassar spoke about how her role at Grab was instrumental in supporting her family after her husband suffered a stroke. These testimonials emphasize the profound influence the program has on women’s lives and their communities.

Grab’s commitment to empowering their female driver-partners extends beyond simply offering financial assistance. They maintain a robust framework of safety measures designed specifically for women. Features like the Women Passenger Preferred toggle enable female drivers to indicate their preference for female passengers in the app, ensuring an added layer of comfort and security. Grab also provides comprehensive training, safety protocols, and discounts on vehicle service to further support its women drivers.

Rivana Mezaya, Director of Digital and Sustainability at Grab Indonesia, emphasized, "Empowering women and disadvantaged communities underpins our mission at Grab. Our partnership with Vantage Foundation has successfully addressed critical barriers, allowing women to generate income and improve their family circumstances. Together, we are cultivating a supportive environment where women can flourish both at home and in their careers."

The Wiramudi Grab program, available in 18 cities throughout Indonesia, not only offers economic opportunities but also fosters career advancement for women within the Grab ecosystem. For more information on Grab's initiatives or the Melaju dengan Syantiek campaign, interested individuals can visit Grab's official website or their YouTube channel.

About Grab

Grab is a leading superapp in Southeast Asia, facilitating services across delivery, transportation, and financial services. With a presence in over 700 cities within eight Southeast Asian nations, Grab is committed to enhancing economic empowerment and creating inclusive communities. Established in 2012, their mission is to uplift the region while delivering financial growth and social impact.

About Vantage Foundation

Founded in 2023 at the McLaren Technology Centre in the UK, Vantage Foundation is an independent charitable organization. The foundation collaborates with various charities globally and remains dedicated to creating meaningful social change.