Fräsch Welcomes Carlos Delgado as New VP of Sales
Fräsch, a notable brand under the Catalyst Acoustics Group, has made a significant executive appointment, naming Carlos Delgado as their new Vice President of Sales and General Manager. This decision comes at a crucial stage in the company's growth as it aims to bolster its presence in the architectural acoustics arena.
A Vision for Growth
Delgado is set to lead Fräsch's commercial strategy and operational activities, focusing on enhancing customer engagement and expanding distribution networks. His responsibilities will also include ensuring that Fräsch’s financial and organizational objectives align effectively with its overarching strategy.
Delgado expressed his enthusiasm about joining the Fräsch team, stating, "I am honored to join Fräsch at a pivotal moment in its evolution. The brand's reputation for innovation, design excellence, and customer-focused solutions creates a powerful foundation for future growth."
Expertise and Experience
With over two decades of global leadership experience in sectors such as building materials and architectural products, Delgado’s background positions him well to make an immediate impact at Fräsch. His career has been defined by guiding the expansion of architectural product divisions, managing profit-and-loss responsibilities, and consistently achieving double-digit growth in sales and profits in senior roles.
Laura Davila, Group President of the Catalyst Acoustics Group, remarked on Delgado’s appointment, stating, "Carlos brings a proven ability to scale organizations and deliver strategic commercial results across global markets. His disciplined leadership style, industry expertise, and commitment to operational excellence make him exceptionally well-suited to accelerate Fräsch's growth trajectory."
Commitment to Innovation
Fräsch was founded with the vision of creating acoustical solutions that are both beautiful and functional, aimed at reducing unwanted noise while enhancing the acoustics of any environment. The products offered by Fräsch are crafted from eco-friendly PET felt and premium felts, reflecting a commitment to sustainability alongside quality.
The Catalyst Acoustics Group, the parent organization of Fräsch, is known for its collection of acoustic, seismic, vibration, and noise control companies. Together, they provide a comprehensive portfolio of noise control solutions, maintaining individual brand identities while leveraging the advantages of a larger organization.
For those interested in learning more about Fräsch’s innovative acoustic solutions, further information can be found on their official website at
frasch.com.
Looking Ahead
As Fräsch continues to pave its way in the architectural acoustics market, the appointment of Carlos Delgado signifies a strategic move toward enhancing its operational capabilities and market engagement. His leadership is expected to usher in a new phase of growth and innovation for the brand.
The architectural acoustics market is witnessing an increasing demand for sustainable and aesthetically pleasing solutions, and with Carlos Delgado at the helm of sales, Fräsch is well-positioned to capitalize on this growing trend.