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Tamron Achieves a Historic Milestone with EISA Awards

Tamron, a renowned optical manufacturer based in Saitama, Japan, has recently made headlines by securing two esteemed EISA Awards for its groundbreaking lens models: the 16-30mm F/2.8 Di III VXD G2 (Model A064) and the 35-100mm F/2.8 Di III VXD (Model A078). This remarkable achievement marks Tamron's 21st consecutive year of being recognized in the prestigious awards ceremony, showcasing its commitment to excellence and innovation in the optics industry.

Recognized Excellence in Lens Engineering

In the EISA Awards for 2026-2027, both of Tamron's awarded lenses were celebrated for their outstanding performance. The 16-30mm F/2.8 Di III VXD G2 was honored as the EISA Wide Angle Zoom Lens 2026-2027, while the 35-100mm F/2.8 Di III VXD received the accolade for EISA Standard Zoom Lens 2026-2027. These honors highlight Tamron's continuous focus on producing high-quality optics that meet the evolving needs of photographers across various genres.

The Award-Winning Lenses

16-30mm F/2.8 Di III VXD G2 (Model A064)

The 16-30mm F/2.8 Di III VXD G2 lens is praised for its remarkable optical performance and exceptional portability. Designed for full-frame mirrorless cameras, this ultra-wide-angle zoom lens maintains sharpness and high contrast across the entire zoom range, making it ideal for landscape, architecture, interior, travel photography, and creative close-ups. Its features include:

• - Bright constant aperture of F2.8 and a lightweight design.
• - High-speed and accurate linear motor focus mechanism known as VXD (Voice-coil eXtreme-torque Drive).
• - Increased minimum focusing distance for impressive close-up capabilities.
• - Simple weather-resistant construction and compatibility with TAMRON Lens Utility, enhancing its versatility for professional photographers and content creators.

35-100mm F/2.8 Di III VXD (Model A078)

The 35-100mm F/2.8 Di III VXD is a compact standard zoom lens specifically designed for full-frame mirrorless cameras. It covers popular focal lengths of 35mm, 50mm, 85mm, and 100mm, maintaining a constant aperture of F2.8. Notable features include:

• - Fast and precise VXD autofocus system, supporting Fast Hybrid AF and Eye AF.
• - Exceptional resolution from the center to the corners, complemented by beautifully smooth bokeh.
• - Additional practical features, such as a simple weather-resistant design and a USB Type-C connector for firmware updates via TAMRON Lens Utility.

The EISA Awards Explained

The EISA Awards, or Expert Imaging and Sound Association, represent one of the most prestigious recognitions in the photography and imaging industry. Founded by a coalition of 54 leading audio, video, and photography magazines and websites from worldwide, EISA aims to provide impartial technical reviews of new products. With members from over 30 countries, the organization has expanded its reach beyond Europe to include regions like the USA, Canada, Australia, and more.

Honoring a Legacy of Excellence

This year marks the 28th time Tamron has received an EISA Award since its inception. Impressively, 21 consecutive years of accolades highlight the brand's unwavering commitment to quality and innovation in lens manufacturing. Since the first award in 1992-1993, Tamron has consistently excelled in its field, with the recent dual awards underscoring its stature in the optical market.

A Look Back at Tamron's Legacy of Awards

Some of Tamron's remarkable past awards include:

• - 1992-1993: SP AF35-105mm F/2.8 Aspherical (Model 65D)
• - 2013-2014: SP 70-200mm F/2.8 Di VC USD (Model A009)
• - 2021-2022: 150-500mm F/5-6.7 Di III VC VXD (Model A057)

Given Tamron's long-standing history and notable innovations in lens development, the optical company remains dedicated to pushing boundaries and elevating the photography experience for users worldwide.

For more information about Tamron's award-winning lenses and their capabilities, visit Tamron's official website.