#Japan #Tokyo #Hatenacoffee #Experiful

A New Kind of Experience in Tokyo: Hatenacoffee

An intriguing café experience is set to launch in Tokyo's bustling Ginza district! On October 1, 2025, the innovative escape café, Hatenacoffee Tokyo Ginza, will open its doors. This venture is brought to you by Experiful, a company known for its immersive entertainment concepts and engaging experiences.

What is Hatenacoffee?

Hatenacoffee stands out as a stylish café where patrons can sip their favorite beverages while unraveling mysteries at their leisure. Unlike traditional escape rooms, there’s no time limit here. Guests can relax, ponder, and solve puzzles at a comfortable pace with a coffee in hand. However, be warned—once you enter, you can’t leave until you’ve cracked the code! This setting encourages deep thought as you seek to uncover the singular truth hidden within the puzzles.

The puzzles at Hatenacoffee are entirely original creations by Experiful, utilizing their extensive experience in providing enjoyable and engaging challenges. You will encounter locked treasure chests, unusual items, and clever tricks that will keep your brain buzzing. Initially, most puzzles are designed for beginners, but there are plans to expand the range over time.

Pre-Opening Buzz

Just ahead of its opening, Hatenacoffee has already generated a buzz on social media, particularly on X. The first location, Hatenacoffee Yokohama, posted enigmatic teasers that attracted around 100,000 impressions in just one day. Excitement is building, and potential guests are eager to try their hands at the puzzles even before the café opens its doors.

For those curious about the challenge, a puzzle hint was shared to engage audiences further. You can read about it here. With over 500 visitors in the first month at the Yokohama location and 800 at the Tokyo Shinjuku store within a month, the café concept has proven extremely popular.

A Symbolic Opening

Opening on October 1 has special significance, as it coincides with both Coffee Day and Tokyo Citizens’ Day. The Yokohama location experienced weekends with two-hour waiting times, prompting the decision to expand with a third café in Ginza. With a commitment to delivering fine coffee to the people surrounding Tokyo, this opening day holds hopes for many patrons.

At Hatenacoffee, you can expect cozy atmospheres and relaxed mysteries, making it a unique hangout spot.

About Experiful Inc.

Experiful is grounded in the belief that a life’s richness depends on the memories one creates. They are pioneers of experiential entertainment in Japan, with a track record that includes Detective Camp, a murder mystery concept shop, and the publishing of the Pocket Mystery series. Hatenacoffee Yokohama launched in April 2025, and the Tokyo Shinjuku branch followed in May. Due to the overwhelming demand, Experiful decided to open the Tokyo Ginza location this coming October.

Their mission is to foster a society brimming with memories, accessible to everyone.

Store Information

• - Location: Hatenacoffee Tokyo Ginza, 1-14-14 Chuo Building, 4F, Ginza 1-chome, Chuo-ku, Tokyo, 104-0061
• - Access: 1 minute walk from Ginza Ichome Station, 7 minutes walk from JR Yurakucho Station
• - Hours: Wednesday to Friday 12:00 pm–9:00 pm (excluding holidays); Saturday, Sunday, and holidays 1:30 pm–9:00 pm
• - Pricing: Approximately 1,500 JPY per puzzle + drink (starting at 500 JPY)
• - Reservation: Bookings can be made via the official Hatenacoffee website.

Company Overview

• - Company Name: Experiful Inc.
• - CEO: Reiho Nagayasu
• - Headquarters: 1-14-14 Chuo Building, 4F, Tokyo, Chuo-ku
• - Contact: 03-5577-2264 | [email protected]

For inquiries about this release or media coverage, feel free to reach out to Experiful. They also welcome companies and organizations interested in integrating experiential events into training modules or commissioning unique entertainment concepts. Don’t hesitate to contact them for more information.

Japan is about to welcome a new kind of café experience, so mark your calendar and get ready to challenge your mind at Hatenacoffee!