#Japan #Eco-Friendly #Intimate Care #iroha INTIMATE WASH #Chuo Ku, Tokyo

Introducing the Refill of Iroha Intimate Wash

In a groundbreaking move for personal care, TENGA Co., Ltd., known for its innovative products in intimate care, has unveiled a highly anticipated refill version of its best-selling product, Iroha Intimate Wash [Foam Type] with a refreshing Damask Rose and Geranium scent. This refill option not only meets the rising demand for sustainable products but also continues to emphasize the brand's commitment to quality and customer satisfaction.

Popularity and Recognition

With cumulative shipments reaching an impressive 2.83 million bottles since its launch, the Iroha Intimate Wash is no stranger to accolades. It received the 3rd place in the Best Intimate Care category at the @cosme Best Cosmetics Awards 2025 and was recognized as the Number 1 in the Favorite Feminine Care Items category in the Bijin Hyakka’s Most Loved Cosmetics Awards 2025 Summer. This level of recognition showcases the brand's commitment to quality and the powerful efficacy of its products.

The launch of the refill option is a direct response to customer requests, allowing users to keep enjoying their favorite product while reducing waste. It aligns perfectly with today’s growing eco-conscious lifestyle and addresses concerns about single-use plastics.

Product Features

The Iroha Intimate Wash fills the bathroom with its joyful, sweet, and refreshing fragrance, blending carefully chosen ingredients that deliver a luxurious wash experience. Notably, it features a mildly acidic formula that gently cleanses the delicate area while providing essential moisturizing components such as Hyaluronic Acid, Hydrolyzed Collagen, and various Ceramides. These ingredients work synergistically to combat dryness and dullness in this sensitive area, ensuring a soft and supple finish after each wash.

• - Product Name: Iroha Intimate Wash Foam Type] - Refill (Damask Rose and Geranium Scent)
• - Price: ¥1,320 (tax included)
• - Volume: 135mL
• - Pouch Size: W100×D50×H180mm (including packaging)
• - Details: [Iroha Product Page

Environmental Considerations

This refill option significantly reduces plastic consumption, allowing users to cut down on plastic waste by an impressive 90% compared to the regular bottle purchase. The printed portions of the pouch utilize bio-based ink, further demonstrating Iroha's commitment to environmentally-friendly choices.

By recommending this eco-friendly refill option, Iroha encourages customers to embrace sustainable practices without sacrificing product quality. It's a step towards a responsible lifestyle that balances personal care with environmental stewardship.

Affordable and Accessible Care

Pragmatically priced, the new refill is available for ¥1,320 compared to the original bottle price of ¥1,650, allowing more people to incorporate intimate care into their daily routines. This innovation transforms the perception of intimate care from a luxury into an accessible daily habit. It invites users to invest in their comfort and well-being without strain on their wallets.

Iroha aims to create intimate care routines that everyone can maintain comfortably. By merging enjoyment in care with environmental awareness, the brand seeks to empower individuals to feel at ease with their choices and responsible in their practices. This approach speaks to the modern consumer's desire for balance in self-care and sustainability.

In conclusion, the Iroha Intimate Wash refill is not just a product but a statement of care – for your personal needs and for our planet. Explore this new offering and redefine your intimate care routine today.