28Stone and Google Cloud Collaborate for Lightning-Fast Cloud Trading Solutions

28Stone Teams Up with Google Cloud for Next-Gen Trading

In a remarkable technological advancement, 28Stone Consulting, a prominent name in the financial technology sector, has joined forces with Google Cloud to redefine low-latency trading. On September 22, 2025, they unveiled a benchmark study showcasing the ability of high-frequency trading to effectively operate in the cloud without compromising on performance or reliability.

The study specifically measured the Tick-to-Trade (T2T) latency during the trading process, revealing astounding results—latencies dropping below 2 microseconds on Google Cloud's advanced C3 machine types. This impressive number indicates that financial institutions can indeed leverage cloud capabilities for their trading strategies, something that could turn traditional trading on its head.

Rohit Bhat, Google Cloud's Managing Director for Financial Services, expressed his excitement about the findings: “Our goal was to validate a practical pattern and measure the entire path from tick to trade. The results confirming sub-2 microsecond latency with stable jitter illustrate that firms can achieve ultra-low-latency targets on Google Cloud.” The study evaluated end-to-end trading loops, measuring crucial aspects such as latency, jitter, and throughput under various conditions.

As institutions are increasingly modernizing their trading setups and infrastructure, this benchmark study demonstrates that cloud technology is not just viable but also essential for meeting the rigorous demands of today’s financial markets. 28Stone’s unique insights and extensive expertise in capital markets trading workflows were pivotal in generating these results, underscoring the consultancy's critical role as a modernization partner to the industry.

The key findings, according to the analysis, highlight four main advantages of this collaboration:
1. Performance Consistency: The confirmed T2T latency at sub-2 microseconds with low jitter indicates that firms can trust cloud infrastructures to deliver Wall Street-grade performance consistently.
2. High Throughput Rates: With message rates exceeding 5 Gbps, this solution can cope with escalating market data velocities, keeping pace with the fast-evolving trading environment.
3. Accessibility for All Firms: Smaller companies can benefit from high-speed trading technology that was previously only accessible to big players, democratizing the trading landscape.
4. Scalability and Cost Benefits: Using Google Cloud's global network, companies can scale operations rapidly and efficiently, allowing even smaller financial institutions to enter the ultra-low-latency trading arena without massive upfront investments in infrastructure.

This groundbreaking analysis signals a seismic shift in how cloud technology is perceived in the finance sector. Gone are the days when cloud computing was deemed suitable only for backend processing; it has now proved itself as a potential powerhouse for front-office trading as well.

“28Stone has a proven track record of delivering innovative, cloud-based FinTech solutions,” stated Apu Shah, CTO at 28Stone. “Collaborating with Google Cloud enhances our ability to provide specialized services that optimize latency, placement, and throughput.” Their commitment to providing tailored technology solutions positions 28Stone at the forefront of FinTech innovation.

For industry professionals looking to dive deeper into this cutting-edge research, the methodology used to assess latency, jitter, and throughput, as well as comprehensive findings, are detailed in the white paper titled "Google Cloud Tick-to-Trade Benchmarking." 28Stone Consulting, founded in 2011, has established itself as a trusted partner in delivering bespoke technology solutions for global capital markets.

With offices in New York, Riga, and London, 28Stone is set to further drive innovation in trading technology, promising a future where cloud solutions are seamlessly integrated into financial systems.

For more details on this collaboration and other initiatives, visit 28stone.com.