Hisense Unveils an AI-Driven Vision for Future Electronics at CES 2025

Hisense Unveils an AI-Driven Vision at CES 2025

Hisense, a leading brand in consumer electronics, has demonstrated its bold vision for an AI-driven future during the CES 2025. This event, renowned for unveiling cutting-edge technologies, served as the perfect stage for Hisense to reveal ground-breaking advancements in display technology, showcased in their revolutionary TriChroma LED TV and an astounding 136-inch MicroLED display. Furthermore, the company presented innovative solutions aimed at enhancing the smart lifestyle for consumers.

With over 55 years of experience in innovation, Hisense is steadfast in redefining the possible across various sectors, particularly in home entertainment and smart living, solidifying its position as a technological leader while delivering practical solutions that simplify daily life.

Reaching Milestones in 2024, Hisense solidified its leadership in the global television market. In the third quarter of the year, the company achieved an impressive 63.4% market share in global shipments of televisions sized 100 inches and larger, underscoring its dominance in the large display market. Additionally, Hisense's strategy focusing on premium televisions allowed it to rank second globally in high-end TV sales during the same period, capturing a remarkable 24% market share. The company's products have secured leading positions in several international markets, ranking within the top three, driven by strategic investments into cutting-edge technologies.

AI-Powered Innovations

Artificial intelligence sits at the core of Hisense's strategic initiative to make technology more intuitive and efficient. The proprietary Hi-View AI engine optimizes image and sound quality in real-time, allowing users to enjoy personalized content recommendations and seamless interactions with their televisions. This focus on intelligent design is invigorating innovation throughout the smart home ecosystem, transforming various devices and screens into interconnected tools that provide users with an unparalleled experience. From appliances that suggest recipes to air conditioning units that integrate into smart home systems, Hisense aims to create smarter and more efficient environments for consumers worldwide.

Display Technology Revolution

Hisense continues to innovate and adapt in delivering products that not only meet but exceed consumer expectations regarding future display technologies. The new RGB Local Dimming Display technology employs independent red, green, and blue LED clusters, achieving unmatched brightness, contrast, and color accuracy with a BT.2020 color space coverage of up to 97%. Complementing these features is the groundbreaking 136-inch MicroLED display, boasting pixel-level precision and brightness levels reaching up to 10,000 nits, showcasing vivid and lifelike visuals. This innovation not only surpasses existing industry standards but also sets the course for the next decade of display development.

Building Trust through Partnerships

Partnerships have remained a cornerstone of Hisense’s global development strategy. The company continues to strengthen its commitment to connecting audiences with their favorite sports events through long-term partnerships with FIFA and its recently established sponsorship of the FIFA Club World Cup 2025™. Furthermore, Hisense announced its first-ever global brand campaign in collaboration with FIFA titled “Own the Moment.” This campaign aims to inspire individuals to embrace life fully by savoring moments, building self-confidence, and fully experiencing challenges and important life occurrences. Hisense is dedicated to creating more meaningful and enjoyable moments for fans around the globe, reinforcing its leadership in technological excellence.

During CES 2025, Hisense will be the first brand to showcase the FIFA Club World Cup 2025™ trophy at its booth.

From stunning realism in display technology to AI-driven energy solutions, Hisense continues to fulfill its promise of delivering innovations that enhance life.

Hisense invites everyone to discover the latest innovations at CES 2025, happening from January 7-10 at the LVCC, Central Hall (Booth 16625). More information can be found on Hisense's global website.

Hisense positions itself as a leading global brand in household appliances and consumer electronics, ranking second in global TV sales and first in the segment for TVs measuring at least 100 inches, with operations in over 160 countries, focusing on multimedia products, audiovisual devices, home appliances, and smart IT solutions.