#South Korea #Seoul #Korea #ONE Store #App Marketplace

ONE Store Becomes Korea’s No. 2 App Marketplace

In a remarkable achievement, ONE Store, the Korean app marketplace, has solidified its status as the second largest app platform in Korea, as outlined in the latest Mobile Index report from IGAWorks. This report indicated that from the second half of 2020 to the first half of 2025, ONE Store captured a significant 12.6% market share of gaming transactions.

A Strong Foundation

Founded in 2016, ONE Store has rapidly grown to be a leading third-party app marketplace in the global app ecosystem. The platform's success can be attributed to its commitment to providing competitive commission rates, marketing support, and user incentives. This approach has enabled ONE Store to earn the trust of developers and consumers alike, even amidst fierce competition from larger global platforms.

Financially Beneficial for Developers and Users

Since its inception, developers have reportedly saved approximately 380 billion KRW (around 257 million USD) in accumulated commission fees. Simultaneously, users have benefitted from discounts totaling roughly 690 billion KRW (approximately 467 million USD). This dual benefit reflects the marketplace’s strategy of fostering a mutually advantageous environment for both developers and users.

Dominating the Gaming Sector

According to the data from the first half of 2025, amongst the top 50 highest-grossing games available on ONE Store and other major app marketplaces in Korea, ONE Store achieved a commanding 49.2% share of the transaction value. This statistic highlights a growing consumer preference for platforms that offer maximum value.

Interestingly, the Average Revenue Per Paying User (ARPPU) for ONE Store was reported to be approximately five times higher than that of other major app marketplaces, indicating strong user loyalty and spending power. This is further substantiated by impressive transaction value shares in various gaming genres:

• - 50.9% in RPG Games
• - 64.8% in Simulation Games
• - 49.2% in Strategy Games

With an average market share of 52.9% across the three leading genres in Korea, these impressive figures reinforce ONE Store's dominance in the local gaming market.

Looking Towards the Future

As ONE Store continues to focus on expanding its benefits for both developers and users, it is positioned well for future growth. Its strategy of lower commissions, enhanced marketing support, and user-friendly incentives is likely to further enhance its reputation and performance. The journey from being a new entrant in the competitive app market to becoming Korea’s second largest app marketplace is a telling testament to ONE Store's resilience and innovative business model.

In conclusion, with its robust performance in a critically competitive market, ONE Store stands poised to not only maintain but also enhance its market position in the years to come, establishing itself as a significant player on both a local and global scale.