Michaels Expands Knit & Sew Shop for National Sewing Month with Exciting Events and New Product Offerings

Michaels Celebrates National Sewing Month

As September rolls in, Michaels, North America's leading creative retail destination, is kicking off National Sewing Month with a grand expansion of its Knit & Sew Shop. This year marks a milestone as Michaels introduces over 1,600 new products and hosts engaging sewing activities to inspire creators of all skill levels.

A Welcoming Expansion

Michaels has expanded its Knit & Sew Shop, now available in more than 1,200 stores nationwide. Fresh selections include a vast array of fabric, yarns, and sewing materials, catering to the diverse interests of eager crafters. Notably, fabric is now featured in nearly 90% of Michaels stores, showcasing more than 400 new products tailored for various projects like quilting, cosplay, and special occasions.

Stacey Shively, Michaels' Chief Merchandising Officer, emphasizes the company’s commitment to fostering creativity. "We aim to make crafts accessible to everyone who wishes to learn and celebrate the joy of creating something handcrafted. Our goal is to inspire everyone to pick up a needle and explore their creativity."

Diverse Product Offerings

Michaels' expansion features an enhanced fabric collection, including refreshed JOANN prints and exciting new lines from quilting designer Susan Winget. Additionally, popular brands like Rico Design yarns have made their debut in over 400 locations, making Michaels the exclusive physical retailer for these selections.

The needlecraft category is booming, with more than 150 new DMC Embroidery Thread products joining the already extensive assortment. For sewing enthusiasts, Michaels has introduced more tools and notions, including an updated selection of Gütermann threads and comprehensive sewing machines from Brother.

Celebrating Creativity

Throughout September, Michaels’ in-store programming aims to unite sewists and provide opportunities to hone skills. The store's Sewing Community Meet-Ups will be held weekly, where participants can explore various techniques, from embellishments to patchwork.

Open Classroom Sessions invite customers to come with their projects or start something new while receiving guidance and inspiration from Michaels team members. Every Sunday, sewing events will spotlight hands-on demonstrations and unique sewing projects led by top crafting brands.

A highlight of the month will be `Teach the World to Sew Day`, on September 19, where selected stores will host free sewing experiences, complete with SINGER sewing machines and expert-led instruction. For those who prefer to learn from home, a special live online class will be offered, enabling participants to celebrate sewing in their own space.

New Shop-In-Shop Experiences

As part of this exciting expansion, Michaels has also introduced dedicated shop-in-shop experiences for beloved brands like Big Twist and DMC. These areas are designed to provide customers with focused destinations to explore a wide range of quality materials, including exclusive collections that can only be found at Michaels.

The expansion of The Knit & Sew Shop is part of Michaels' ongoing investment in creative hobbies, responding to the growing trend of handcrafted projects that attract individuals of all ages. By embracing a community-centric approach, Michaels offers a place where crafters can discover the joy of creativity, not just this September, but all year round.

For more information about the expanded Knit & Sew Shop and to participate in the events, visit your nearest Michaels store or check out their website at Michaels.com. Join Michaels this National Sewing Month to ignite your passion for sewing and crafting.