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SNIDEL's New Swimwear Collection Launches This Summer

As the weather warms and summer approaches, SNIDEL, a renowned women’s fashion brand under Mash Style Lab, is set to captivate style enthusiasts with its latest Swimwear Collection. The official online store, along with various e-commerce platforms such as USAGI ONLINE and the MASH STORE app, will launch the collection for pre-orders on April 22 (Tuesday) at 12:00 PM.

A Glimpse at the Collection

This year's swimwear line features an array of trendy designs perfect for any beach or poolside outing. Here’s what to expect:

One-Piece Swimwear Set with Rash Guard

The centerpiece of this launch is a stylish one-piece swim set that includes a scalloped lace rash guard. Its cropped length provides a flattering silhouette, while the back features a tie detail for an extra touch of elegance. The accompanying halter neck one-piece is designed with strategic paneling under the bust to accentuate the body’s beautiful curves.

Key color options include classic black for a timeless look, or brown, paired with a white rash guard and ribbed one-piece for an elevated appearance, and refreshing mint, complemented by a floral-patterned bottom.

• - Price: ¥27,500
• - Sizes Available: F (Free)
• - Colors: BLK, BRW, MNT

Feminine Bikini and Shorts Set

Alongside the one-piece, SNIDEL introduces a chic bikini and shorts set. The textured shorts are designed to add dimension to the outfit. The halter neck bikini features long straps, allowing for creative styling to match the wearer's mood. The flattering side ribbon detail on the bottoms enhances the feminine look, ensuring that ladies can enjoy a stylish and comfortable day at the beach.

• - Price: ¥21,780
• - Sizes Available: F (Free)
• - Colors: IVR, PNK, CHECK

Frilly Off-Shoulder One-Piece

For those who prefer a more glamorous touch, this frilly one-piece swimwear adds a sophisticated vibe. It can be worn both on-shoulder and off-shoulder, thanks to its versatile 2-way design. Adorned with generous frills around the neckline, and a side drawstring ribbon, this piece strikes the perfect balance between playful and chic.

• - Price: ¥20,900
• - Sizes Available: F (Free)
• - Colors: IVR, BLK, MNT

Crochet Bikini with Nylon Backpack Set

Lastly, hooking the attention of trendsetters is the crochet bikini paired with a stylish nylon backpack featuring the SNIDEL logo. This bikini offers comfort and support, thanks to its integrated pads and elastic bands. The trendy backpack is practical for trips to the pool or beach, and is also suitable for everyday use.

• - Price: ¥25,960
• - Sizes Available: F (Free)
• - Colors: WHT, DNVY, MIX

Pre-Order Details

The collection is set to be released starting April 22 at 12:00 PM through the SNIDEL official online store and other listed sites.

• - Visit the official SNIDEL website here or through the USAGI ONLINE platform and MASH STORE app for pre-orders.

About SNIDEL

Founded on April 9, 2005, SNIDEL embodies the fusion of street and formal styles, providing unique clothing that celebrates the wearer's silhouette and offers chic details. With an expansive presence across Japan and internationally, including 94 stores in total as of mid-April 2023, SNIDEL continues to connect with women who love fashion.

Explore the latest collection and bring home stylish pieces that reflect your personality this summer!