#United States #Alexandria #NATSO #Truck Stops #Max McBrayer

Max McBrayer Appointed as the New CEO of NATSO

On July 1, 2025, NATSO, the leading trade association representing America's truck stops, travel centers, and off-highway fuel retailers, made a significant leadership announcement. Former CEO of RaceTrac, Inc., Max McBrayer Jr. stepped into the role of President and Chief Executive Officer of NATSO, as well as President of the NATSO Foundation. This strategic appointment follows the tenure of Darren Boyd Schulte, who held the interim CEO position since January 2025, yet will continue to support the organization as Vice President of Membership.

Max McBrayer brings with him over 40 years of invaluable experience in the fuel retail and transportation energy sectors. His extensive career encompasses a series of high-profile roles, most notably as the CEO of RaceTrac Petroleum, President of Metroplex Energy, and President of The Ethanol Corporation. McBrayer’s diverse background equips him well to navigate the complexities and challenges facing the industry today.

In his own words, McBrayer expressed his enthusiasm, stating, "I am honored to assume the role of NATSO President and CEO at such a pivotal time for the industry and the association. I am committed to working with NATSO's Board of Directors and the Leadership Team to execute a strategic framework that will drive sustainable growth while strengthening member relationships, positioning NATSO for the future while ensuring the association meets the needs of its members."

Joe Zietlow, the Chairman of the Board, praised McBrayer’s appointment, highlighting his comprehensive understanding of the fuel retail and transportation sectors. Zietlow said, "The Board has full confidence that Max will build on his distinguished career to serve NATSO's members. We look forward to working with Max as NATSO remains focused on advancing the long-term success and profitability of our industry and our members."

Founded in 1960, NATSO serves as an essential voice for the travel center and truck stop industry, actively engaging in legislative and regulatory matters that impact its members. Apart from advocating for industry interests, NATSO provides vital education and resources to its members, conduct an annual convention, and works to improve the business environment in which its members operate. The association is also heavily involved in social media engagement across platforms like Facebook, Instagram, LinkedIn, and X, promoting awareness of the industry’s dynamics.

As McBrayer takes the helm, the focus will be on fostering innovation and ensuring that NATSO adapts to the evolving landscape of fuel retailing and associated services. He aims to implement strategies that respond to member needs while propelling the organization into a future characterized by sustainable growth and enhanced member engagement.

In conclusion, NATSO's decision to appoint Max McBrayer as CEO symbolizes a commitment to strong leadership at a time when the truck stop and travel center industry faces both challenges and opportunities. His leadership is expected to provide a new direction for the organization, ensuring that it continues to be a vital resource for its members throughout the nation.