#United States #Orlando #KING'S HAWAIIAN #Mukbang Burger #Ruby Tuesday

Mukbang Burger Unveils Major Expansion

Virtual Dining Concepts (VDC) has announced a significant milestone in the culinary world by expanding its vibrant Mukbang Burger brand to an impressive 200 Ruby Tuesday restaurant locations across the United States. This partnership combines the beloved Mukbang Burger, renowned for its oversized sliders made with the signature King's Hawaiian Original Hawaiian Sweet® Rolls, with the established infrastructure of Ruby Tuesday.

The Mukbang phenomenon, which originated from live-streamed eating broadcasts, has taken the virtual restaurant industry by storm. Mukbang Burger capitalizes on this trend by offering a menu loaded with tantalizing sliders that feature generous helpings, distinct sauces, and a shared dining experience. As VDC's Chief Operating Officer, Adam Robin, mentions, "This collaboration exemplifies how iconic brands can come together to craft innovative and fresh dining experiences for consumers. The union of Mukbang Burger's inventive concepts with King's Hawaiian's premium products ensures we can reach an expansive audience nationwide."

The Perfect Match: King's Hawaiian Rolls

The synergy between Mukbang Burger and King's Hawaiian is both natural and strategic. King's Hawaiian rolls are not only known for their quality but perfectly complement the slider format through their size and sweet-savory flavor balance. Ivan Estrada, Vice President of Business and Brand Growth at Irresistible Foods Group, emphasizes the brand's credibility: "Partnering with Mukbang Burger and Ruby Tuesday showcases how King's Hawaiian can anchor a virtual concept, bringing in elements of established brand equity and shareable craveability. When familiarity meets flavor, great experiences are born."

An Experience Beyond a Meal

Mukbang Burger is designed to be more than just a meal; it embodies an experience founded on indulgence, community, and joy. Edithann Ramey, Chief Marketing Officer at Ruby Tuesday, sums up the mission perfectly: "With Virtual Dining Concepts and King's Hawaiian, we aim to deliver not only bold flavors and ample portions but also a concept meant to be enjoyed socially."

Each Partner's Unique Contribution

• - Virtual Dining Concepts/Mukbang Burger: This brand leads in virtual dining, presenting innovative menu options and establishing cultural relevance in the mukbang movement.
• - King's Hawaiian: Known for its quality ingredients and iconic status, it serves as the perfect base for Mukbang's sliders.
• - Ruby Tuesday: With its impressive infrastructure and commitment to customer satisfaction, Ruby Tuesday is crucial in executing this exciting venture across the nation.

Ordering Made Easy

Mukbang Burger's complete menu is now available for delivery through the website www.mukbangburger.com, as well as popular delivery services like Uber Eats, DoorDash, and Grubhub. With this expansion, Mukbang Burger is poised to become a favorite for food lovers seeking unique and exciting dining experiences.

About the Brands

• - Virtual Dining Concepts: As a premier entity in the virtual restaurant landscape, VDC collaborates with renowned chefs, influencers, and beloved brands to develop modern dining ideas delivered through existing hospitality infrastructures. Their portfolio includes some of the most innovative virtual restaurant brands successfully reaching millions nationwide.
• - Mukbang Burger: This virtual dining concept, inspired by the popular Korean mukbang culture, features oversized sliders made exclusively with King's Hawaiian rolls. Mukbang Burger is recognized for its signature flavors and sharing-friendly approach, immersing customers in an engaging dining adventure.
• - King's Hawaiian®: Established 75 years ago in Hilo, Hawaii, this family-owned brand prides itself on delivering wholesome, Hawaii-inspired foods crafted with timeless recipes and the Aloha Spirit. The brand’s offerings range from their iconic rolls to hamburgers and pretzel bites, making them a staple at gatherings and everyday meals.
• - Ruby Tuesday: Since its inception in 1972, Ruby Tuesday has been a staple in casual dining, known for its delightful menu and inviting atmosphere. Their commitment to quality and variety stands central to their operations, offering everything from handcrafted burgers to fresh seafood.

A New Chapter in Dining Experience

With this expansion, Mukbang Burger, along with its partners, is set to delight customers with an exceptional culinary experience available at Ruby Tuesday locations nationwide. It's more than just a meal; it's an invitation to partake in a vast array of flavors, joy, and community.