#China #Shanghai #Train of Glamour #Silk Road Express #EHL Alliance

Train of Glamour Joins EHL Alliance as Its First Chinese Member

In a groundbreaking announcement, Train of Glamour, the premium railway lifestyle brand under Fosun Infrastructure Group, has officially joined the EHL Alliance. This marks not only a significant milestone for the brand but also a pioneering moment in the luxury travel sector, as it becomes the first corporate member from China in this prestigious alliance.

Redefining Luxury Travel

The EHL Alliance is known for setting high standards in the hospitality and tourism industry. Train of Glamour aims to leverage this association to elevate luxury train journeys, emphasizing the concept of travel not just as movement but as a destination in itself. With this collaboration, the brand is poised to reshape the luxury train travel experience, merging top-tier service with a rich tapestry of cultural engagement.

The flagship product, the Silk Road Express, is a groundbreaking example of this vision. Dubbed the world's first hand-painted train, it features an interior designed by HBA, which was awarded the OPAL London Outstanding Property Award 2024 (Platinum). The train accommodates only 80 passengers across 38 luxurious cabins, ensuring an intimate atmosphere that prioritizes privacy and cultural immersion. This exclusiveness is an essential component of the travel experience, promising high-quality services delivered in a serene environment.

Unique Cultural Offerings

The Silk Road Express operates along the historic Silk Road, passing through UNESCO World Heritage sites, providing its passengers not just a journey, but an exploration of rich cultural heritage. It capitalizes on three core areas of scarcity: resource scarcity, cultural richness, and service exclusivity, showcasing a blend of global standards integrated with local heritage.

As a new member of the EHL Alliance, Train of Glamour has committed to embarking on five strategic initiatives:
1. Developing Luxury Railway Service Standards - Pioneering the first-ever luxury railway service standards in China.
2. Preserving Authentic Eastern Excellence - Enhancing service excellence while maintaining the authenticity of Eastern traditions.
3. Talent Exchange Programs - Initiating talent exchange and internship programs for EHL students, promoting cross-cultural learning and professional growth.
4. Networking Opportunities - Engaging with stakeholders for branding and networking across various sectors.
5. Michelin-Level Culinary Experiences - Collaborating with renowned chefs to explore Michelin-grade dining experiences aboard the train.

A Communal Vision for Excellence

John Fang, CEO of Fosun Infrastructure Group, expressed pride in this new alliance, stating, “We are honored to join the EHL Alliance as its first Chinese member. Together with EHL, we aspire to set new standards for the luxury train lifestyle in China, guided by authentic Eastern narratives and international hospitality excellence.”

The Silk Road Express is envisioned as a rolling cultural space where travelers can immerse themselves in the richness of Eastern aesthetics while enjoying first-class service. This membership not only reflects Train of Glamour's dedication to luxury and cultural heritage but also its forward-looking approach to innovation within the global luxury travel landscape.

For inquiries concerning partnerships or media relations, please reach out via:

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• - Official Website: [glamourtrains.com