#Japan #Shinjuku #MADISONBLUE #cornelian taurus #Mariko Nakayama

Dive into MADISONBLUE's 'VOYAGE 02' Pop-Up Experience

On July 15, 2026, MADISONBLUE will unveil an exciting new pop-up store called 'MADISONBLUE VOYAGE 02 - MADISONBLUE HOTEL' at the Isetan Shinjuku Main Building, moving from the 4th to the 3rd floor. This exclusive event will run until July 28, allowing fashion enthusiasts to explore a collection inspired by designer Mariko Nakayama's encounters with diverse values and aesthetics during her travels.

The second edition of 'MADISONBLUE VOYAGE' presents a story that enriches the experience of hotel life while traveling. Attendees can look forward to an array of specially curated items, including a standout collaborative bag with 'cornelian taurus by daisuke Iwanaga', featuring vintage-inspired hotel patches. Other travel-themed products will also be available, such as T-shirts adorned with hotel patch designs and brass keychains reminiscent of hotel room keys. These exclusive items will be sold at the pop-up store ahead of their general release.

Featured Exclusive Products

1. Patch Bag by MADISONBLUE × cornelian taurus

• - Price: SMALL 242,000 yen, LARGE 385,000 yen (Includes tax)
• - Material: 100% Cow Suede (Taupe)
• - Size: SMALL (H24 x W34 x D14 cm), LARGE (H33 x W45 x D16 cm)

The second edition of the 'Patch Bag' is designed based on the memories of travelers collecting and sticking hotel labels on their suitcases. Maintaining the functionality of the popular 'trace boston' model by cornelian taurus, the bag features a spacious opening and is crafted with an eye-catching taupe cow suede. Vintage hotel patches add a playful touch that reflects MADISONBLUE's style. As a special gift, every customer purchasing this bag will receive a set of six big stickers featuring the same patch design, perfect for decorating luggage!

2. Knit Jump Suit and Knit Jacket

• - Price: Jumpsuit 115,500 yen, Jacket 79,200 yen (Includes tax)
• - Material: 72% Rayon, 28% Polyester

These knit pieces combine elegance and comfort. The jumpsuit includes pearl buttons to add a touch of glam to its casual design, while the collarless jacket is perfect for layering during travels. Both pieces are designed to minimize wrinkles and provide stretch for a stress-free travel experience.

3. MB HOTEL TEE

• - Price: 19,800 yen (Includes tax)
• - Material: 100% Cotton

The MB HOTEL TEE features a vibrant design inspired by the fictional 'HOTEL MADISONBLUE PARIS' patch. The shirt seamlessly combines rubber and flock printing techniques, creating a layered look that embodies the craftsmanship and playful essence MADISONBLUE is known for.

4. MB HOTEL Keychain

• - Price: 14,850 yen (Includes tax)
• - Material: Brass

This unique brass keychain captures the essence of Marrakesh on one side, while the other side displays the room number '860' (spelling 'HELLO'). Its versatile design allows it to be attached to bags or belt loops, making for a stylish accessory that develops a unique patina over time.

Event Details

The pop-up store will open on July 15, 2026, at Isetan Shinjuku, featuring prior access for the first customers. First-time attendees who register for the MADISONBLUE official LINE will receive a limited 'Hotel Patch MINI Sticker' as a complimentary gift.

Founded in 2014 by stylist Mariko Nakayama, MADISONBLUE started with six types of shirts and has grown to offer 'HIGH CASUAL' fashion that combines high-quality, authentic clothing with casual styles. Its pieces highlight the wearer's individuality and elegance, making it a beloved brand among fashion enthusiasts.

For more information, visit MADISONBLUE's official website.