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Tokushima's Exciting Urban Revitalization Initiative

In a historic moment for the city of Tokushima, the junction of urban revitalization and community engagement has taken a significant leap forward. The New Town West District Type 1 Urban Redevelopment Project, spearheaded by Hoo Corporation, Haseko Real Estate, and Haseko Corporation, recently opened its mansion gallery on September 6, 2023. This initiative introduces a blend of residential, commercial, and hospitality spaces aimed at significantly enhancing the urban experience while honoring the city's rich heritage.

A recent preview event gathered stakeholders including landowners, local business representatives, financial institutions, and media, showcasing the project's potential to reshape the community. The event was a resounding success, with numerous attendees expressing their enthusiasm and interest in the development. Over the last 14 years of preparation and planning, the collaboration has garnered more than 400 inquiries for informational materials, demonstrating not only local residents' interest but also a positive reaction from outside the prefecture.

The Vision Behind the Redevelopment

The New Town West area has a historical legacy as a thriving center for indigo merchants and boasts breathtaking views of the Bizan Mountain, verdant riverfront parks, and the New Town River waterfront features. The redevelopment aims to breathe new life into this region by integrating modern living while preserving its natural and historical essence. A key feature of this project is the addition of accommodation facilities and a river station, intended to serve as a hub for river cruising, thus creating an attractive riverfront scenery and promoting urban living at its best.

The mansion gallery serves as an interactive showcase for the new district and features a scale model of the evolving neighborhood, a theater that encapsulates the futuristic vision of downtown, and exquisite model rooms that reflect premium living conditions. This exhibition not only highlights architectural aesthetics but also connects the present with the cultural vibrancy of the Awa Odori dance festivities, which will be greatly celebrated in this area after its transformation.

Project Details

The New Town West District Type 1 Urban Redevelopment Project consists of a residential and commercial building named Emblem Tokushima.

• - Site Area:

- Emblem Tokushima No. 1: 572.50 m²
- Emblem Tokushima No. 2: 1996.71 m²

• - Location: 1-37 Shinmachi-bashi, Tokushima, Japan (Emblem Tokushima No. 1) and 1-39 Shinmachi-bashi, Tokushima (Emblem Tokushima No. 2)
• - Building Structure:

- Emblem Tokushima No. 1: 14 stories, reinforced concrete
- Emblem Tokushima No. 2: 15 stories, reinforced concrete

• - Total Units: 148, including 120 units available for general sale and 28 designated units not for sale, plus 2 management offices and 6 commercial units.
• - Expected Completion: Late September 2027
• - General Contractor: Hoo Construction Co., Ltd., Tsukasa Construction Co., Ltd.

The anticipation surrounding the completion of this multi-faceted development makes it a landmark project for Tokushima City. It serves as a beacon of progress, reflecting the collaborative spirit among various stakeholders aimed at revitalizing the cityscape while contributing positively to the broader community. With its strategic emphasis on urban living, nature, and culture, this redevelopment is set to usher in a new era for Tokushima, attracting residents and visitors alike.

For more information about the project, please visit the official Property Website.