Christian Drake Takes the Helm as Global Chief Revenue Officer at The Channel Company
The Channel Company, an influential player in the provision of insights, strategies, events, and marketing services within the technology landscape, has recently appointed Christian Drake as the Global Chief Revenue Officer (CRO). Announced on November 4, 2025, Drake's promotion brings significant importance as the company aims to bolster its revenue strategies and commercial offerings globally.
Previously, Drake held the position of International CRO after joining The Channel Company in January 2025, during which he played a pivotal role in expanding operations across Europe, the Middle East, and Asia (EMEA) as well as launching new commercial initiatives in Australia and New Zealand. Under his leadership, the company has seen impressive international growth metrics and has sharpened its go-to-market strategies substantially.
Matt Yorke, CEO of The Channel Company, remarked that Drake's vision and dedication to transforming customer experiences are of utmost importance for the company's ongoing mission to connect tech decision-makers with valuable insights and solutions. This change in leadership marks what he describes as a transformative moment for The Channel Company amidst their expansion in the global tech market.
Before joining The Channel Company, Drake amassed over 14 years of experience with IDG Global Solutions, where he had a remarkable tenure that included overseeing Western Europe and the Nordics for Foundry, which is under IDG. His leadership there was marked by the establishment of the highest-revenue international team in IDG’s history while managing global integrated programs for major clients including Intel, Microsoft, Cisco, Adobe, and Dell.
Drake’s expertise and strategic approach are expected to play a crucial role as The Channel Company continues developing and executing comprehensive revenue strategies tailored to the fast-evolving tech landscape. The company is recognized for delivering exceptional insights and media services that not only facilitate growth for technology vendors but also enhance the efficiency of solution providers and end-users alike.
The Channel Company operates under the umbrella of EagleTree Capital, a well-recognized private equity firm based in New York City. With over $4.8 billion of assets under management, EagleTree focuses on nurturing investments primarily in North America across business services, consumer goods, and specialty industrial sectors. The collaborative synergy between The Channel Company and EagleTree underscores their commitment to innovation and global leadership in channel growth for top-tier technology brands.
In summary, the appointment of Christian Drake as Global Chief Revenue Officer is a strategic move that aligns The Channel Company with its ambitious goals of modernizing global operations and enhancing its competitive edge in the tech industry. With a firm belief in customer-centric approaches and a proven record in international business development, Drake is well-positioned to advance The Channel Company's mission and propel its success further into the marketplace.
Previously, Drake held the position of International CRO after joining The Channel Company in January 2025, during which he played a pivotal role in expanding operations across Europe, the Middle East, and Asia (EMEA) as well as launching new commercial initiatives in Australia and New Zealand. Under his leadership, the company has seen impressive international growth metrics and has sharpened its go-to-market strategies substantially.
Matt Yorke, CEO of The Channel Company, remarked that Drake's vision and dedication to transforming customer experiences are of utmost importance for the company's ongoing mission to connect tech decision-makers with valuable insights and solutions. This change in leadership marks what he describes as a transformative moment for The Channel Company amidst their expansion in the global tech market.
Before joining The Channel Company, Drake amassed over 14 years of experience with IDG Global Solutions, where he had a remarkable tenure that included overseeing Western Europe and the Nordics for Foundry, which is under IDG. His leadership there was marked by the establishment of the highest-revenue international team in IDG’s history while managing global integrated programs for major clients including Intel, Microsoft, Cisco, Adobe, and Dell.
Drake’s expertise and strategic approach are expected to play a crucial role as The Channel Company continues developing and executing comprehensive revenue strategies tailored to the fast-evolving tech landscape. The company is recognized for delivering exceptional insights and media services that not only facilitate growth for technology vendors but also enhance the efficiency of solution providers and end-users alike.
The Channel Company operates under the umbrella of EagleTree Capital, a well-recognized private equity firm based in New York City. With over $4.8 billion of assets under management, EagleTree focuses on nurturing investments primarily in North America across business services, consumer goods, and specialty industrial sectors. The collaborative synergy between The Channel Company and EagleTree underscores their commitment to innovation and global leadership in channel growth for top-tier technology brands.
In summary, the appointment of Christian Drake as Global Chief Revenue Officer is a strategic move that aligns The Channel Company with its ambitious goals of modernizing global operations and enhancing its competitive edge in the tech industry. With a firm belief in customer-centric approaches and a proven record in international business development, Drake is well-positioned to advance The Channel Company's mission and propel its success further into the marketplace.
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.