#Japan #Tokyo #Collaboration #Ginbis #Tirol Chocolate

Exciting New Snack Launch: Tirol Chocolate x Ginbis Collaboration

In a delightful turn of events for snack lovers, Ginbis Co., Ltd., based in Chuo, Tokyo, has partnered with Tirol Chocolate to create an exciting new product: the "Shimi Choco Mini Asparagus Kinako Mochi Style." This partnership brings together two beloved long-standing brands, combining the flavors of Tirol’s cherished "Kinako Mochi" with Ginbis’s iconic "Asparagus Biscuit" to deliver a unique treat that no one saw coming.

This chocolate treat isn't just a collaboration; it's a celebration of taste! Both brands have developed this special product exclusively for this collaboration, marking a historic moment in the world of snacks. Alongside the Shimi Choco Mini Asparagus, Tirol will also be releasing two other collaborative items, including the intriguingly titled "Tirol Chocolate Asparagus Biscuit".

Product Features

The star of this collaboration is undoubtedly the "Shimi Choco Mini Asparagus," which features chocolate permeating deep into the biscuit, offering a satisfying crunch combined with a light, flaky texture. Following an innovative infusion method exclusive to this product, the mini asparagus biscuits are made with a hint of milky flavor thanks to the inclusion of condensed milk. Drenched in kinako chocolate, these treats yield a delightful marriage of nutty fragrance and subtle sweetness, providing a satisfying bite that’s hard to resist. To top it off, a light dusting reminiscent of Tirol's Kinako Mochi adds just the right finishing touch.

The mini asparagus biscuits are conveniently sized for one bite, making them a perfect snack for any occasion.

Character Collaboration

Adding an extra layer of charm, the packaging features a delightful collaboration between characters from both brands. On the front, you’ll find "Mochikun," the playful character from Tirol’s Kinako Mochi, alongside "Mini Aspara-kun," the mascot for the Mini Asparagus Biscuits. The back of the package presents a whimsical hide-and-seek design featuring these characters, ensuring that there's more than one way to enjoy the treat.

Product Information

• - Product Name: Shimi Choco Mini Asparagus Kinako Mochi Style
• - Release Date: December 15, 2025
• - Availability: All 7-Eleven locations across Japan
• - Price: 108 yen (including tax)
• - Content Weight: 25g
• - Note: Availability may vary by location, and sales will cease once stock runs out.

In addition to this new exciting product, Tirol will also launch its collaboration item called "Tirol Chocolate Asparagus Biscuit," which will be released on the same day, December 15, 2025. This product combines a cookie-biscuit texture with black sesame and crushed Mini Asparagus Biscuit bits, ensuring that the crunch and sweetness are felt with every bite.

What Is Kinako Mochi?

First released in 2003, the Kinako Mochi combines rich kinako chocolate with chewy mochi gummies and has since become a legendary item in the snack world, selling 17 million units within just five months of its launch. Its enduring popularity showcases the timeless appeal of this flavor profile.

What Is Asparagus Biscuit?

The Asparagus Biscuit, introduced in 1968, breaks the mold of traditional biscuit shapes with its unique stick form. This innovative design was inspired by Ginbis’s dedication to originality in its creations. Their slight sweet and salty flavor, combined with a texture that is crisp on the outside and light and airy on the inside, have captivated generations since its launch.

Company Overview

Ginbis Co., Ltd.

• - CEO: Shuji Miyamoto
• - Founded: May 5, 1930
• - Business Focus: Manufacturing and marketing biscuits, cookies, crackers, chocolates, snacks, overseas business expansion, and license sales.
• - Website: Ginbis
• - Mission: "Bringing dreams to confectionery!"

From its inception, Ginbis has dedicated itself to creating high-quality baked snacks, leveraging artisanal techniques refined over decades to achieve the perfect baking process. Beyond technical excellence, the company emphasizes design, ensuring that their products not only taste great but are visually appealing as well. With exciting shapes like the Asparagus Biscuit and the Tabe-kko Animal series, Ginbis continues to innovate while honoring its rich history.

With these new offerings, the collaboration promises to bring joy and flavor to snack enthusiasts across Japan, setting the stage for an indulgent experience that celebrates the best of both brands.