PuroClean Reinforces Its Dedication to Supporting Veteran Entrepreneurs at Annual Convention

PuroClean Reinforces Its Commitment to Veteran Entrepreneurship

PuroClean, a prominent leader in the property restoration franchise industry, reaffirmed its dedication to supporting veterans during the 2025 PuroClean International Convention held in Grapevine, Texas. This year's event not only celebrated the successes of veteran franchise owners but also served as a platform for recognizing the invaluable contributions of veterans in the business environment.

One of the standout moments of the convention was the PuroVet Forum, a significant gathering aimed at honoring the military community while highlighting its rich values of service, leadership, and community engagement. The forum provided an emotional backdrop as Frank Torre, Vice Chairman of PuroClean, engaged in a heartfelt discussion with Steve White, President and COO of PuroClean and a veteran of the U.S. Army. They shared personal anecdotes about how the foundations of military training have influenced their leadership styles and the culture within PuroClean.

"Military experience instills essential traits like leadership and problem-solving," Torre remarked, emphasizing that these qualities are pivotal in not just military life but also in the realm of entrepreneurship. The PuroVet Program was described as more than just a franchise incentive; it represents a national movement aimed at empowering veterans as they transition into civilian business ownership. This is part of PuroClean's consistent effort to create pathways for veterans to thrive in business roles that align with their values and experiences.

In a moving ceremony, attendees paid tribute to Frank Torre Sr., a heroic U.S. Marine and a member of the noted WWII Carlson's Raiders, whose legacy of courage continues to inspire the PuroVet initiative. The solemn tribute was made even more impactful with a professional color guard presentation, evoking a deep sense of respect and reflection among participants.

"At PuroClean, we foster a community rather than just offering a franchise opportunity," Torre explained. "Veterans possess unique skills and an orientation towards service, which make them exceptional business owners. Our PuroVet Program is built on supporting these individuals in their journey toward successful entrepreneurship."

Steve White echoed this sentiment, sharing, "As a veteran myself, I understand the challenges that come with business ownership post-service. With our PuroVet Program, we extend a robust structure and a supportive network designed specifically for veterans."

Established with veteran empowerment in mind, the PuroVet Program offers eligible participants significant benefits including a 25% discount on initial franchise fees, access to a supportive network of veteran peers, ongoing mentorship, and extensive training for sustainable business success. Remarkably, veterans now comprise one in seven of PuroClean's franchise owners, a testament to the program's profound influence and PuroClean's commitment to honoring those who have served.

PuroClean continues to expand its outreach to veterans nationwide, welcoming them into its business network year after year. Since the program's inception in 2017, it has aimed to support veterans in their mission to carry on their legacy of service while transitioning into meaningful civilian careers.

For more detailed information about the PuroVet initiative, interested individuals can visit PuroVet.com or reach out directly by calling 855-PUROVET.

About PuroClean

PuroClean operates as a foremost service brand specializing in property damage restoration, including water, fire, smoke, and mold remediation, as well as handling biohazard cleanup services. The company provides extensive support to residential and commercial clients throughout both the U.S. and Canada. With over 500 franchises operating across North America, PuroClean emphasizes rapid response times, ensuring that trained professionals are ready to tackle emergencies 24/7. To discover more about PuroClean and its offerings, visit PuroClean.com or contact them at 800-775-7876.