Oisix TBS Partnership
2025-10-15 03:18:50

Oisix Partners with TBS for a Unique Meal Kit Featuring Traditional Japanese Dishes

Oisix's Exciting Collaboration with TBS



In an innovative collaboration, Oisix, renowned for its food subscription services, has partnered with the TBS drama "Ja, Anta ga Tsukutte Miroyo". This partnership results in a delightful meal kit featuring two popular dishes from the show: the traditional Japanese simmered dish Chikuzenni and a unique twist on curry. Set to be launched on October 23, 2025, the "Super Easy Kit" is part of Oisix’s offerings designed for those who seek quick and tasty meals without complicated cooking processes.

The Inspiration Behind the Collaboration


The TBS drama, which premiered on October 7, stars actors Naho Katō and Ryoma Takeuchi in a narrative that re-examines traditional values associated with cooking and relationships. The story follows a man who, after his proposal is rejected, turns to cooking to understand his feelings better. Chikuzenni, a dish often prepared by his girlfriend, serves as a significant element in this journey, reflecting the trials he faces in the kitchen.

By introducing a meal kit centered around Chikuzenni, Oisix aims to engage fans of the show while catering to those who may find cooking intimidating. The meal kit not only includes pre-prepped ingredients and a straightforward recipe but also minimizes cooking time, making it appealing to beginners just like the drama's protagonist.

Quick and Delicious: Chikuzenni's Makeover


In a pivotal moment in the drama, the male lead attempts to cook Chikuzenni, showcasing the challenges and learning experiences associated with cooking for the first time. To embrace this theme, Oisix’s meal kit streamlines the cooking process—no chopping required and ready in just 10 minutes! The kit includes pre-boiled root vegetables, ensuring that all participants can easily replicate this beloved recipe without feeling overwhelmed.

The drama features a scene where the protagonist's colleague transforms his earlier cooking failure into a delicious curry. Oisix creatively allows consumers to experience this by offering half the meal as Chikuzenni and encouraging the addition of a dry tomato curry seasoning for a unique take on traditional Japanese flavors. This two-in-one meal concept not only nourishes but also appeals to the heartwarming aspects of the drama.

Product Details


Kit Oisix: "Super Easy Chikuzenni & Japanese Tomato Curry"


  • - Price: 2,365 JPY (incl. tax) for 2-3 servings
  • - Sales Period: October 23, 2025, 10 AM - November 6, 2025, 10 AM
  • - Reservation Period: October 7, 2025, from 11 PM
  • - Purchase Link: Oisix Official Site

To enjoy these two dishes, simply prepare the Chikuzenni and savor half of it; then mix the remaining portion with the provided curry ingredients—a fun and interactive way to connect with the drama’s storyline while enjoying home-cooked meals.

More About "Ja, Anta ga Tsukutte Miroyo"


The drama airs every Tuesday at 10 PM on TBS, featuring captivating storytelling based on the acclaimed manga by Natsuko Taniguchi, winner of the 26th Tezuka Osamu Cultural Prize. Viewers can catch up on missed episodes through the free streaming service "TBS FREE" immediately following the broadcast. For more information on the series, visit TBS Official Website.

The Oisix Difference


Oisix stands out by providing a curated selection of responsibly sourced ingredients, including organic and specially cultivated vegetables. The company has been a pioneer in meal kits since its inception in 2000, offering over 2,500 menu options to reduce cooking time and promote an enjoyable cooking experience. As of June 2025, over 352,056 members enjoy Oisix's commitment to quality and sustainability.

With this collaboration, Oisix not only invites fans of the drama to enjoy the culinary aspects of the story but also emphasizes its mission of delivering healthy, easy-to-prepare meals that celebrate the art of cooking.


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Topics Consumer Products & Retail)

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