OlyBet Expands Its Partnership with UCI MTB in France for Greater Visibility

OlyBet Teams Up with UCI MTB in France



In a strategic move to enhance its presence in the French sports scene, OlyBet has officially announced its partnership with Warner Bros. Discovery (WBD) Sports for the UCI Mountain Bike World Series. This collaboration positions OlyBet as the official regional partner for the Mountain Bike World Series in France, a series that features two significant events in picturesque Loudenvielle and Haute-Savoie.

OlyBet's visibility will be substantially enhanced at these events due to prominent track branding and engaging customer activations. This initiative aims to connect with mountain biking enthusiasts and sports fans alike, offering them unique experiences that celebrate athleticism and competition.

Corey Plummer, the CEO and Chairman of OlyBet, expressed excitement about the partnership by stating, "OlyBet is recognized for sponsoring captivating sporting events, iconic showcases, and legendary artists. We are thrilled to join forces with the WHOOP UCI Mountain Bike Series to shine a spotlight on the incredible athletes of this sport and its vibrant lifestyle. The passion for sports brings people together, and we are eager to support this belief."

The mountain biking community has witnessed substantial growth, particularly in 2024, as global broadcast capabilities allowed events to reach diverse audiences across 76 countries. Chris Ball, vice-president of cycling events at WBD Sports, acknowledged OlyBet's pivotal role in elevating mountain biking to a status equivalent to traditional sports. He remarked, "OlyBet is the leading sports betting brand in the Baltic states. Their partnership with the WHOOP UCI Mountain Bike World Series signifies that mountain biking is not just a niche sport; it has the potential to attract a wider and more diverse audience. This collaboration marks what we hope will be the beginning of a long and fruitful relationship."

As part of the Olympic Entertainment Group, OlyBet is a leading brand in the gaming and sports entertainment industry. The company has established partnerships with prominent teams and organizations, including Stade Toulousain, Paris Basketball, the World Snooker Tour, and clubs within both LaLiga and Serie A. With a presence in 135 casinos, sports bars, five-star hotels, and a range of online environments, OlyBet offers distinct experiences throughout Europe, contributing significantly to the success of local sports communities and emerging athletes.

Moreover, OlyBet is a proud member of the International Betting Integrity Association (IBIA), an organization dedicated to fostering integrity within the betting industry, and collaborates with LaLiga to safeguard the integrity of Spanish football.

In essence, this partnership amplifies OlyBet’s commitment to investing in sports and enhancing the experience for fans and participants alike. With its strategic programs and initiatives, OlyBet aims to set a precedent in sports marketing, merging entertainment with premier athletic competitions. Through these events, OlyBet seeks not only to promote its brand but also to build a community that cherishes and supports the spirit of sportsmanship and competition.

As the partnership unfolds, attendees at the upcoming Mountain Bike World Series in Loudenvielle can anticipate an engaging and thrilling atmosphere, thanks to the efforts of OlyBet and their seasoned partners in this venture.

Stay tuned as OlyBet continues to make waves in the sports world, driving innovation and fostering connections within not just the biking sphere, but the broader athletic landscape in France and beyond.

Topics Sports)

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