#Japan #Digital Strategy #Setagaya #Leadplus #Iga Agricultural Coop

Strengthening Digital Strategies for Agricultural Cooperatives

Leadplus Co., Ltd., based in Setagaya, Tokyo, is stepping up to provide digital marketing strategy support for Iga Agricultural Cooperative, particularly focusing on personal loans (specifically car loans). This initiative will help the cooperative create new customer engagement points utilizing online platforms, thus aiding in the formation of a customer base that connects with the next generation.

The Iga Agricultural Cooperative faces challenges due to Japan's declining birthrate and aging population, resulting in a diminishing customer base. This trend is a common concern among agricultural cooperatives nationwide. However, Iga City has seen a shift towards a younger workforce in agriculture, presenting an opportunity to engage with this emerging demographic. Establishing contact with these younger clients is crucial for the future of regional finance.

Historically, the cooperative has focused on strengthening relationships with current users and the next generation through succession measures. Yet, the need for diversified offerings, product expansions, and the training of staff remains pivotal. While maintaining a foundation based on face-to-face sales, the cooperative acknowledges the importance of digital strategies in proposing loan products. Previously, the marketing initiatives were spearheaded by the Mie Prefectural Credit Agricultural Cooperative Federation. Still, this marks the first time that Iga Agricultural Cooperative will independently enhance its online offerings for personal loans, targeting potential customers who have not been fully engaged until now.

Leadplus offers comprehensive support, including target design based on regional characteristics and customer behavior, strategic planning for online promotions, execution of initiatives, and effect verification. They aim not only to implement tactics but to partner strategically in building acquisition models oriented towards the next generation of customers.

The company is committed to supporting continuous growth for financial institutions and cooperative financial organizations through digital enhancements, ensuring robust customer bases moving forward.

About Leadplus Co., Ltd.

Founded in 2011 as the Japanese branch of the American internet advertising giant ReachLocal Inc., Leadplus utilizes its unique advertising operation system to streamline management efforts for internet advertising, including platforms like Google, Yahoo!, and Meta, enabling them to offer digital marketing even with minimal budgets. Moreover, aside from digital marketing, they provide consulting services and inbound marketing solutions.

Leadplus caters to major IT companies in Japan and abroad by providing end-to-end services ranging from consulting to website design and construction, marketing automation (MA) implementation, content creation, and operations. For more details about Leadplus, visit Leadplus Website.