#Saudi Arabia #Riyadh #Loyalty Juggernaut #GRAVTY #Riyadh Air

Riyadh Air Collaborates with Loyalty Juggernaut

Riyadh Air, the newly established national airline of Saudi Arabia, is partnering with Loyalty Juggernaut, Inc. (LJI) to launch an innovative digital loyalty program. This announcement was made during the Arabian Travel Market held in Dubai, UAE, marking a significant step toward modernizing customer engagement in the aviation sector.

As the airline aims to redefine the travel experience, its loyalty program is designed to be modern and dynamic, reflecting the innovative spirit of Riyadh Air. The program will leverage Loyalty Juggernaut's cloud-native GRAVTY® platform, which promises a fully personalized and seamless experience for travelers worldwide.

Vincent Coste, Chief Commercial Officer of Riyadh Air, stated, “At Riyadh Air, we aim to establish a new benchmark in customer experience. Loyalty Juggernaut's advanced GRAVTY® platform empowers us to create a digital-first loyalty program that aligns with Riyadh Air’s ambition for innovation and scalability.”

The new program will feature real-time engagement, AI-driven personalization, and varied opportunities for earning and redeeming rewards. Intended to enhance the overall customer experience, the program will prioritize a mobile-first approach, ensuring that users can access benefits seamlessly on the go. This shift is set to redefine traditional loyalty paradigms and adapt them for a new generation of travelers.

Loyalty Juggernaut's CEO, Shyam Shah, expressed excitement about the collaboration, highlighting the goal of turning loyalty initiatives into powerful growth engines for businesses. The GRAVTY® platform’s advanced capabilities will allow Riyadh Air to deliver exceptional value not just to its travelers but also to its partners, establishing a superior standard within the airline loyalty segment.

Expected to be operational before the airline's inaugural flight, this loyalty program will play a crucial role in Riyadh Air's overarching customer engagement strategy. The partnership symbolizes a shared commitment to creating a loyalty experience that transcends conventional points and miles systems, aiming to foster lasting emotional connections with travelers at every interaction.

About Riyadh Air

Riyadh Air is Saudi Arabia's premier airline, aiming to connect travelers to over 100 destinations across the globe. Located in Riyadh and supported by the Public Investment Fund (PIF), Riyadh Air is dedicated to delivering a technologically-driven travel experience that is a hallmark of future aviation.

About Loyalty Juggernaut

Loyalty Juggernaut (LJI) is at the forefront of next-generation loyalty technology. Based in Palo Alto, California, the company provides leading B2B SaaS solutions, including the GRAVTY® platform, that help businesses across various sectors—such as airlines, retail, hospitality, and finance—enhance their loyalty strategies into measurable and impactful growth initiatives.

In summary, the collaboration between Riyadh Air and Loyalty Juggernaut marks a transformative phase not just for the airline but also for the industry, promising to innovate how travel loyalty is perceived and executed.