#China #Shanghai #Blokees #Transformers #Ultraman

Blokees at the China Toy Expo 2025

From October 15 to 17, 2025, the toy brand Blokees made its inaugural appearance at the China Toy Expo 2025, showcasing an impressive collection of over 100 products. This release featured two main categories, 'Blokees Model Kits' and 'BLOKEES WHEELS,' each inspired by nearly 30 renowned intellectual properties (IPs) including Ultraman, Transformers, DC Comics, and Sanrio.

The event emphasized Blokees' commitment to enhancing competitiveness through innovation and quality, catering to the growing demands of toy enthusiasts globally. Among the highlighted products were several series within their flagship HERO10 line, introducing items such as the Transformers Galaxy Version 09 - Darkest Hour and new collections from Saint Seiya and Kamen Rider. Notably, the DC Defender Version 01 - Legendary Batman Assemble also made its debut, marking a significant entry for the DC franchise into the Blokees lineup.

Blokees' offerings have been specifically designed to engage collectors aged 16 and older, particularly through its Champion and Legend series. The exhibtion showcased nearly 50 model kits derived from popular franchises like EVANGELION, Saint Seiya, and Transformers, accounting for over 70% of the displayed products.

In addition, the 'daadoos' series, which targets the female consumer market, continues to expand with the introduction of the new NEST series at the China Toy Expo. This series features collaborations with the beloved Powerpuff Girls, diversifying the appeal of Blokees products.

The BLOKEES WHEELS product line, which officially launched at the Expo, presented a wider range of items. Series C, appealing to general IP fans, showcased designs inspired by Ultraman, while Series E targeted adult fans with products linked to the Fast & Furious franchise, marking Blokees' first offering within this popular series.

The exhibition also highlighted impressive modified BFC (Blokees Figure Customization) works, indicative of a strong co-creation ethos between Blokees and its community of players. Additionally, a two-day BFC creation contest was hosted at the expo, inspiring participants to engage in various themed competitions aligned with their interests.

Moving forward, Blokees is dedicated to providing high-quality products and experiences to players worldwide, aiming to enrich creative play and build memorable moments through construction and imagination.

The significant participation at the China Toy Expo 2025 not only showcased Blokees’ innovative spirit but also reinforced the brand's strategy of focusing on quality and a diversified product offering, positioning it well for future growth in the global toy market.