Brian Freedman Joins P2 Science as VP of Marketing & Communications
P2 Science, Inc., a prominent company specializing in green chemistry, has recently announced a significant new addition to its executive team. Brian Freedman has been appointed as the Vice President of Marketing and Communications, effective immediately. This strategic move is aimed at fortifying both the brand and commercial strategy as the company seeks to expand its footprint in the sustainable beauty sector.
Based in Woodbridge, Connecticut, P2 Science focuses on converting sustainable feedstocks into high-performance ingredients. These ingredients cater not only to the beauty market but also to personal care and specialty applications. Freedman’s appointment comes at a crucial time as the company aims to enhance its customer relationships and commercialize its growing portfolio of sustainable ingredients.
In his new role, Freedman is expected to oversee a variety of functions that are essential for P2 Science’s marketing efforts. This includes brand strategy, product marketing, and corporate communications aligned with the company's diverse offerings in personal care, flavor and fragrance, and performance materials. The move highlights P2 Science's commitment to not just developing innovative products but also connecting those innovations with tangible growth opportunities for its customer base.
Oihana Elizalde, the CEO of P2 Science, expressed enthusiasm about Freedman's appointment, noting his unique understanding of both the intricacies of ingredient science and the expectations of end consumers. Elizalde emphasized the rarity of this combination, stating, "He understands that our customers aren't just buying an ingredient; they are looking for mechanisms to grow their businesses. Brian is here to demonstrate how P2 can facilitate that through product innovation and effective storytelling in the marketplace."
Freedman arrives at P2 Science with over 15 years of robust experience in brand and product marketing. His previous position was as the Senior Director of Product Marketing at Evolved By Nature, where he was responsible for a successful portfolio of bioactive peptides tailored for the personal care industry. Prior to that, he served as Vice President and Director of Business Strategy at Arnold Worldwide, a well-known global advertising agency, exercising strategic insights for diverse Fortune 500 clients. His educational background includes an MBA from Babson College and a bachelor's degree from the University of Colorado, equipping him with a broad understanding of both the operational and strategic aspects of marketing.
In discussing his vision for P2 Science, Freedman stated, "Great chemistry and superior performance are only the starting point. What matters to customers is what that means for their business. P2 has the science and the products to help brands launch better offerings, differentiate themselves in the market, and meet the increasing demand for sustainability. My role will center on clarifying that value and fostering relationships that help our customers succeed, rather than merely fulfilling orders."
P2 Science operates on the principles of green chemistry, having been co-founded by Professor Paul Anastas and Dr. Patrick Foley at Yale's Center for Green Chemistry and Green Engineering. The company is dedicated to developing renewable specialty ingredients while adhering to the twelve principles of green chemistry. They focus on designing proprietary chemical processes inspired by nature, emphasizing the importance of sustainability while delivering high-performance solutions at scale.
With Brian Freedman at the helm of marketing efforts, P2 Science looks poised to elevate its engagement with customers, push the boundaries of product innovation, and strengthen its position in the competitive landscape of sustainable ingredients for the beauty and personal care sectors.
Based in Woodbridge, Connecticut, P2 Science focuses on converting sustainable feedstocks into high-performance ingredients. These ingredients cater not only to the beauty market but also to personal care and specialty applications. Freedman’s appointment comes at a crucial time as the company aims to enhance its customer relationships and commercialize its growing portfolio of sustainable ingredients.
In his new role, Freedman is expected to oversee a variety of functions that are essential for P2 Science’s marketing efforts. This includes brand strategy, product marketing, and corporate communications aligned with the company's diverse offerings in personal care, flavor and fragrance, and performance materials. The move highlights P2 Science's commitment to not just developing innovative products but also connecting those innovations with tangible growth opportunities for its customer base.
Oihana Elizalde, the CEO of P2 Science, expressed enthusiasm about Freedman's appointment, noting his unique understanding of both the intricacies of ingredient science and the expectations of end consumers. Elizalde emphasized the rarity of this combination, stating, "He understands that our customers aren't just buying an ingredient; they are looking for mechanisms to grow their businesses. Brian is here to demonstrate how P2 can facilitate that through product innovation and effective storytelling in the marketplace."
Freedman arrives at P2 Science with over 15 years of robust experience in brand and product marketing. His previous position was as the Senior Director of Product Marketing at Evolved By Nature, where he was responsible for a successful portfolio of bioactive peptides tailored for the personal care industry. Prior to that, he served as Vice President and Director of Business Strategy at Arnold Worldwide, a well-known global advertising agency, exercising strategic insights for diverse Fortune 500 clients. His educational background includes an MBA from Babson College and a bachelor's degree from the University of Colorado, equipping him with a broad understanding of both the operational and strategic aspects of marketing.
In discussing his vision for P2 Science, Freedman stated, "Great chemistry and superior performance are only the starting point. What matters to customers is what that means for their business. P2 has the science and the products to help brands launch better offerings, differentiate themselves in the market, and meet the increasing demand for sustainability. My role will center on clarifying that value and fostering relationships that help our customers succeed, rather than merely fulfilling orders."
P2 Science operates on the principles of green chemistry, having been co-founded by Professor Paul Anastas and Dr. Patrick Foley at Yale's Center for Green Chemistry and Green Engineering. The company is dedicated to developing renewable specialty ingredients while adhering to the twelve principles of green chemistry. They focus on designing proprietary chemical processes inspired by nature, emphasizing the importance of sustainability while delivering high-performance solutions at scale.
With Brian Freedman at the helm of marketing efforts, P2 Science looks poised to elevate its engagement with customers, push the boundaries of product innovation, and strengthen its position in the competitive landscape of sustainable ingredients for the beauty and personal care sectors.
Topics Consumer Products & Retail）
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