Samantha Thavasa Launches Charming Snoopy Collection Featuring Peanuts Characters

New Snoopy Collection from Samantha Thavasa

Samantha Thavasa has unveiled an enchanting collection featuring beloved characters from the Peanuts universe, including Snoopy and Woodstock. Based in Minato, Tokyo, the company is known for its stylish handbags and accessories. This new collection is rich in the gentle atmosphere that Peanuts evokes, thanks to its delightful floral motifs and playful illustrations.

The collection prominently features art showcasing a cheerful Snoopy, the relaxed 'Joe Cool' version of him, and the lovely Woodstock in various accessory forms, such as bags and purses. The design not only captures the whimsical adventures of these characters but also incorporates a catchy color palette.

Featured Items from the Snoopy Collection

1. Shoulder Bag
Priced at ¥29,700, this shoulder bag features a design with 'Joe Cool' in his relaxed demeanor alongside Woodstock wearing sunglasses. The color combinations of greige and brown or navy and pink add a stylish touch that complements any outfit.

2. Tote Bag
This lightweight, soft nylon tote is priced at ¥27,500 and offers ample storage. It showcases an embroidered design of a jubilant Snoopy with arms raised in joy, alongside a content Woodstock. The bag features a slim front pocket perfect for a smartphone and three inner pockets for enhanced organization.

3. Backpack
Available for ¥30,800, this griege backpack embodies the gentle Peanuts aesthetic. It includes an embroidered image of Snoopy gazing at Woodstock. Accentuated with gold hardware details, this bag marries casual functionality with a touch of elegance.

4. Wallets
With designs depicting a cozy Snoopy and Woodstock in a flower garden, the long wallet is priced at ¥25,300 while the folded wallet is ¥22,000. The flower motif stands out with its contrasting colors, creating a chic and vibrant accessory.

5. Charm
The charming mirror accessory, priced at ¥7,700, features adorable designs of Snoopy and Woodstock alongside the floral motif. Made from various materials, these charms are perfect for personalizing larger bags with double attachments. The clear flower charm showcases 'Joe Cool' leaning playfully against Woodstock.

Launch Schedule

- November 4, 2025: Reservations open at Samantha Thavasa stores and online.
- November 8, 2025: Early sales begin at select stores including Lumine Shinjuku and Takashimaya in Osaka and Nagoya.
- November 10, 2025: The collection officially launches in stores and online.

About Peanuts

Peanuts characters and intellectual property are owned by Peanuts Worldwide. WildBrain and Sony Music Entertainment hold significant shares of the rights, with the Charles M. Schulz family also maintaining a stake. The Peanuts comic strip debuted in 1950, and since then, characters like Charlie Brown and Snoopy have made indelible marks on popular culture. The Peanuts legacy continues to thrive across various media platforms, with exciting collaborations, products, and cultural events.

For more information, visit the official Japanese Snoopy site at snoopy.co.jp. Follow them on Facebook, Instagram, and TikTok for the latest updates and insights!